The great thing about content marketing is that once you come up with an idea you can share that idea in lots of different ways and even turn it into lots of new ideas.
Your blog is a gold mine of knowledge and ideas. That’s exactly what your audience thinks but how often do you review your old blog posts looking for new ways they can work hard for your business?
Here are seven ways you can do just that.
1. Look for old ideas you can expand or follow up on
When you haven’t reviewed your old blog posts for a while you have an opportunity to read them with fresh eyes. Reading old blog posts can often spark new ideas or give you topics related to your original post; threads you can expand and give more thought to.
2. Review posts for linking and optimisation
Creating links between blog posts is a great way to keep your readers clicking and it’s great for SEO. You might not have caught all the opportunities for cross linking when you published your blog post, or you might have written blog posts since then that would be perfect to link to.
3. Convert your old blog posts into new formats
Just like the process of repurposing your press release, you can turn your old blog posts into podcasts, newsletter features, slide decks for Slideshare, videos for YouTube or even articles for another website.
4. Create a popular posts summary
When you’ve been blogging for a while you have the benefit of perspective (and lots of posts to choose from). When you’re a bit stuck for what to write about in your latest blog post, why not compile the most popular blogs from your old blog posts!
5. Share those old blog posts
Just because it was published a while ago, it doesn’t mean your blog post isn’t relevant. Sharing old blog posts across social media is a great way to reignite the conversation (and get new readers)! I keep a spreadsheet of my blog tweets and I pluck tweets out to share again and again.
6. Turn your blog posts into an ebook
If you’ve been posting blogs for a while, you are sitting on a gold mine of knowledge. You’ve done most of the hard work turning your ideas into articulate and helpful posts, so why not take the extra step and collate them all into an easy-to-download ebook?
You can pick posts on a similar theme or pick your most popular posts and make it a free download as an incentive for subscribers to sign up to your blog feed.
7. Turn your blog posts into an autoresponder series
If you have a series of posts that take a topic from beginner to more advanced level, they are perfect for an email marketing autoresponder series. Your readers sign up and get a regular dose of learning and you haven’t really had to do a thing.
So there you go. Did you ever realise you were sitting on such a valuable gold mine?
The Copy Detective