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Copywriter in a blue wig and yellow shirt with red tie, smiling. Text reads: "How to handle tricky client feedback without losing your mind (or your profit-margin).

Copywriting

How to handle tricky client feedback without losing your mind (or your profit margin)

Ah, dream clients. The winning lottery ticket of the copywriting world. You vibe on the discovery call. They accept your quote without haggling. You dig

March 18, 2025 2 Comments

Business Stuff

5 pricing mistakes keeping you stuck in the “low-paying client” cycle (and how to escape!)

Ah, the joys of copywriting—flexible hours, creative work, and the ability to make money while wearing pyjama pants. What’s not to love? Well… the low-paying

February 25, 2025 4 Comments

Copywriter, Belinda Weaver, smiling, wearing a black hat and jacket, next to text about personalisation's impact and a mention of Bonjoro.

Business Stuff

How a tiny bit of personalisation makes a massive impact (and why I love Bonjoro to do it)

Have you ever signed up for someone’s emails and then promptly forgot who they are? Maybe you grabbed a freebie in a bundle or signed

February 19, 2025 No Comments

Copywriting

Simple tweaks that make your long copy a LOT more readable

How to break up long copy (and keep your reader hungry for more) I love reading great copy but there is something a little intimidating

February 10, 2025 8 Comments

Copywriting

5 actionable tips to stop second-guessing your copywriting, today

Ever squinted at your latest draft for a client, wondering if it’s brilliant or a wordy train wreck? You’re not alone. Second-guessing is practically the

January 14, 2025 4 Comments

Business Stuff

The Queen of Hearts, a Locked Gate, and a Lesson in Persistence

Fun fact: When your kid is in a school drama production, you discover a secret: every play is powered by an army of parent volunteers.

December 10, 2024 No Comments

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