First impressions count.
Unless a business has advertising/marketing that points to other pages, most people will be “dropped off” at your website homepage.
It’s a really important page.
A website homepage should service visitors much like an excellent concierge. It’s there to let people know they’re at the right place, set the tone and guide people to where they want to go.
Your homepage should also be your elevator pitch.
Homepage content checklist
As it’s usually the first page people visit, you haven’t got long to make an impression. Your design and your copy need to work hand in hand and they are both working against the cursor, drifting ever closer to the X (close) button.
Your homepage copywriting needs to:
- Succinctly communicate what your business does
- Clearly, communicate the key benefit you offer (how will customers’ lives improve)
- Set the tone for the personality of the business
- Help visitors navigate to other pages
It’s also usually one of the shortest pages thanks to lovely homepage theme designs.
It has to do a lot!
Take a moment now and review your website homepage copywriting.
Ask yourself this: If the homepage were the only page on my website, does my visitor know how I can help them?