Christmas isn’t that far away. 20 days and counting in fact! While the countdown to Christmas might bring you out in a cold sweat it’s actually the perfect time to roll out some seasonal marketing.
The coolest holiday marketing campaigns from previous seasons can inspire you and teach you some valuable lessons, as shown by Marketing Profs.
Benefits of Seasonal Marketing
- Customers are already in the mood to buy
- You have predetermined themes you can work with
- There is a natural urgency due to the limited time frame
- You can tap into the emotional nature of the season
If you want to increase your profits or traffic during the festive time then you might look at making an offer that is strictly limited to the seasonal period.
- Offer free shipping.
- Offer discounts, bundles or free gifts.
- Offer extra reward points or lower the barriers to membership groups.
- Give away a new digital product.
- Host a special seasonal event.
Think beyond the offer
Another way to make the most of special occasions is to link the season to your marketing messages. You can do this by introducing seasonal ideas in your articles, email marketing, blogs, posters, advertising and social media marketing (to name just a few).
You could write holiday-related blogs and articles like seasonal gift ideas or how to shop for your loved ones. Or more lateral topics like why [a pain point of your audience] is like shopping on Christmas Eve or how [your service] can make you smile, like getting a puppy on Christmas morning.
In fact, here are 41 awesome content marketing titles for your editorial calendar.
Find a meaningful angle
Take some time to understand the psychology behind the festivities and use words and images to trigger emotions, memories and associations. And don’t forget to make sure you’re consistent and relevant to what your brand represents.
Remember, it’s not just Christmas that should give your marketing a twist. Seasonal marketing can take advantage of any calendar event – Mother’s Day. Valentine’s Day, Back to School and even the start of a new season.
So now it’s over to you. Is your seasonal marketing already well underway? Or perhaps you like to avoid the hubbub altogether? Let me know what you think of seasonal marketing.