Example Blog Post

A black and white photo of a mountain covered in snow.

sixteen-nine

Why Magnetic Headlines Are Crucial for Your Posts

Welcome to Rainmaker. This is a sample post to get you started on your journey. Don’t forget that your headline is the most important aspect of writing a great post, and getting readers to read your opening paragraph. The first four to six sentences of your post are critical, because if you don’t hook your audience, they will get bored and click away. What is the benefit you will provide readers that you promised in the title? Be sure to describe the signs of the problem you will offer a solution to toward the end of your post.

Use subheads to improve readability and gather interest

Here you can begin to describe the underlying causes of the problem you have the solutions to, using persuasive arguments and great storytelling, and readers will have no choice but to read more.

Subheads help readers scan your content quickly

Bullet points are helpful to keep your copy reader-friendly, and a proven standard for making a solid argument:

  • Tell a great story, but don’t over-write it. Be authentic!
  • Use internal cliffhangers to entice readers to read more.
  • Use a great image to make an impression on readers from the start.

Subheads draw readers’ attention to your call to action

When you provide real solutions and insights for your prospects and customers, you build trust and authority that will allow you to deepen the conversation further with an opt-in or call-to-action. Sign up here! This is where a compelling call to action makes it clear to your readers what they need to do next to implement your solution. Good luck!

One Response

Leave a Reply

Your email address will not be published. Required fields are marked *

Want to Hit Turbo on Your Copywriting Business?

Want to Hit
Turbo
on Your Copywriting Business?

Of course you do.

Find out your copy biz shortcut so you can focus on the actions that will accelerate your business growth.

You’ll learn what YOU should focus on right now (spoiler alert: it’s not all the things) and get a bunch of tips, advice and extra resources to help you take action.

Have Some Feedback?

Let us know if you see any missing content, weird bugs, or just have general feedback about the new site design!