Some copywriters might have you believe that we hit the big time thanks to raw writing talent. I’m here to reveal that’s a big pink porky pie (lie).
Sure, copywriting is a unique writing skill. It’s not like writing business documents or academic papers. But it’s not a talent gifted from the heavens either.
The truth is that copywriting is about 20% creativity and 80% technique. And that technique can be learned.
That’s why you read this blog isn’t it? To learn the techniques that I (and other copywriters) use?
That doesn’t mean it’s EASY. You can usually spot copywriting that’s been written in a paint-by-numbers way. It’s bland and uninspiring.
Compelling copywriting that converts often uses a more advanced set of techniques, honed over years of experience. The good news is: you can learn those too.
Introducing.…
This is where I step outside of the regular mandate of sharing awesomely useful copywriting tips.
The Copywriting Master Class that will help copywriters master the skills needed to write killer copy for online and offline marketing. The kind of copy that delivers sales.
This is a course for copywriters but let me be clear… if you write copy (for others or for yourself)…. you’re a copywriter.
This Master Class series has all my best practices, techniques and tips with lots of examples to show them in action. It will be a small and intimate series for people who want to improve their copywriting.
What it’s all about
Over 4 modules you will learn the framework of effective copywriting, starting with understanding readers and getting their attention … all the way to making an offer that motivates action.
You’ll learn the nuts and bolts of:
- Drawing the reader in and make a connection;
- Building trust, making offers and motivating action;
- How to give Google some love (with SEO copywriting);
- The writing process; preparing your mind and the page.
In the weeks to come, I’ll be sharing a more detailed course outline.
It’s a learn-and-do course. I’ve created the lessons as content you can read or watch-and-listen-to, so you learn the techniques in the way that suits you. Then you apply them. Each module even has some advanced exercises for the adventurous.
I’ll be there beside you every week. Not literally of course. I don’t think we’d both fit on the chair. But, you can submit your work to get my advice and tips on how to improve. Or a big virtual high-five. Whatever you need. It’s like having your own copywriting coach.
The best part is the invite-only community. You’ll be learning alongside others who are just as driven to be awesome, and you can learn from each other as you go.
Then you can take it a step further
Of course, writing is only half of the job of being a copywriter.
At the end of the Master Class series, you can submit an application to be accepted into an alumni program on how to master everything else! Like running a successful freelance copywriting business.
You’ll get a backstage pass to learn how I created my own successful business in even smaller, more intimate and more interactive sessions. We’ll cover marketing yourself, getting clients, developing procedures and systems (to work smarter), invoicing and working with subcontractors.
Now, this isn’t going to be for everyone…
My Copywriting Master Class program is perfect for you if:
- You’re starting out as a copywriter and you want to accelerate your copywriting skills.
- You write copy as part of your job or role as a business owner and you want to be better at it. Much better at it.
- You want to learn a writing process that makes your quality more consistent. Consistently high, that is.
- You like to mix learning you do at your own pace with an interactive community you can use as a sounding board, when it suits you.
- You like a more intimate learning environment. I am limiting each intake so I can support every student 100%.
To stay up to date with the launch dates and costs, and to get more details about the coursework, pop your deets in and stay tuned.
Belinda
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