How to compel customers to take the next step
I love nerding out on copywriting techniques and this episode of the Hot Copy podcast has us doing just that. It’s all about the humble call to action. Or CTA if you’re in ‘the biz’.
A great call to action is so much more than a verb directing action.
A great call to action taps into audience needs so effectively, they cannot help but take the next step.
Today, Kate and I share some of the tips we’ve relied on to write calls to action over years of copywriting.
Tune in to learn:
- The animals Belinda and Kate wish the could have as pets
- 4 important considerations when you write a call to action
- The difference between writing in-copy and button CTAs
- 5 tragic CTA fails that some copywriters still make
Listen to the show
To listen to the show on: iTunes (search for Hot Copy), Stitcher, or the Hot Copy podcast website (where there are HEAPS of great resources and links).
Take me to the Hot Copy website
We told you, now you tell us
We’d love to know what animal you wish you had as a pet. Mine was a pot belly pig. I would loooove a little bitty pig!
Let us know yours on Twitter (@hotcopypodcast) or our Facebook page.
And remember…
Happy listening!
Belinda and Kate (your Hot Copy hosts)
4 Responses
Nice ideas,thank you for sharing and by the way have just done my first download on iTunes
Woot and it was us! Cheers!
I#d like to have a sloth 🙂
oooh great choice Stephanie. And like Kate pointed out, we wouldn’t actually want to keep a sloth caged in out house but I tell ya, I would love to have a wee jungle hut that a sloth came to visit every day. That would be cooool.