Most people go to a lot of effort to make their homepage a welcoming entrance for first-time visitors. And that’s a good thing! But in reality, many – if not most – of your first-time visitors will bypass your homepage and enter your website on an interior page via a link from another site or […]
How to write meta tags (that do more than just get you found)
SEO copywriting can be a tricky line to walk. You want search engines to find your business so you need to use keywords and phrases to maximum effect. But you don’t want your SEO to come at the price of customer engagement. After all, Google ain’t buying what you’re selling. Your SEO efforts need to […]
Image optimisation: Do your images give good SEO?
When you look at a picture of a smiling baby/beautiful sunset/hot guy or girl, your brain and body get all twangy with emotional responses. Even if you won’t admit it. But Google can’t see those images. Noooo. Google just sees code, like the people outside the Matrix. You might think that using images across your […]
The minimalist guide to incredibly effective SEO copywriting
Search engines are smart but you still need to think about SEO if you want to rank highly. Sorry. And if you are writing your own blog posts or your own online marketing, you must have SEO in your mind every time you touch your keyboard. But who has time to SEO everything they write? […]
How SEO copywriting put this customer onto page 1 (in 3 days)
Google is getting smarter and smarter all the time. Recently, the almighty Google upgraded its search algorithm to understand the semantics of searches and return relevant content that matched the context and intent of the search, not just the keywords. So using keywords in your copywriting has become less important… or has it? You see, […]