Plus the new Facebook Timeline for Copywrite Matters – Taadaa!
This month has seen a massive shift in Facebook with the rollout of Timelines for business pages.
I love Facebook. I love the friendliness and the people I’ve met but I have to admit that I saw more changes to Facebook as an approaching headache I couldn’t avoid. Every business page has been switched over now but if you’re still getting to grips with the new features, here are some great posts to help.
Introducing Copywrite Matters on Facebook
If you haven’t visited Copywrite Matters on Facebook, you have the perfect excuse right now. Every week you’ll find lots of tips and posts about copywriting, marketing and life as a business owner. It’s all free. You don’t have to do anything but click Like. So go then. Click it.
Rather than jumping in early and switching Copywrite Matters over to the new timeline, I wanted to make sure I did it right. I could see that the new Facebook timelines would separate the marketing men from the boys and I knew I wanted Copywrite Matters to be one of the men – figuratively speaking, of course.
The first step was the design. I am a wordsmith. I knew I was never going to create superior imagery that matched my branding. Time to find an expert! I did just that, working with The Golden Goose Design Studio and Octoply. It was such a good investment as now I’m really confident my branding tells a consistent story between my website and Facebook.
Posts to help you rock Facebook timelines
I thought that switching to the Timeline was going to cause me grief but, thanks to the help of some very knowledgeable bloggers, I feel like I’m ready to rock it.
Social Rabbit wrote these excellent posts covering:
What you need to know about your Facebook cover image
How to make the most of the new Facebook apps
With design done, I needed to get to grips with posts. The Facebook cover image can’t have any calls to action or contact details but never fear! Pinning posts is a great way to keep some action and promotion on your profile.
All Facebook wrote this excellent post about pinning – what to pin, what to highlight and the differences between them.
Here’s another pearler from Social Rabbit about how to use Facebook posts for maximum effect. Lara covers questions, milestones and highlighting so you can draw the eye and drive some action.
Then there is the new Admin panel. The information is the same but presented in a new way. It’s all reasonably straightforward but I will admit I’ve spent a little bit of time clicking around looking for things. Still, I’m getting the hang of it!
If you’re still clicking around, Social Rabbit wrote this extremely useful post on Demystifying the Admin Panel.
Hubspot, being the rock stars they are, put out a free 31-page e-guide to help you sharpen your competitive advantage on Facebook. You can download the free ebook here.
So, with all those posts, you can’t really go wrong. If you’re struggling with the new look and feel, don’t despair. Change is good. Change brings opportunity. Sometimes you just have to let yourself ease into it.
Don’t forget to Like Copywrite Matters for those free weekly tips on copywriting and marketing. I’d love you to say ‘hi’, too.
How have you found the whole changeover to Timeline? Love it? Hate it? Let me know!
Belinda
