The horror of the blank page. The overwhelming uncertainty you can face before you begin a copywriting project. You ask yourself, “Where do I begin?”
Those moments can be overcome with the help of copywriting formulas. Exceptional copywriting is not a paint by numbers process but copywriting formulas give you a place to start and a structure to follow.
It can mean better copy, faster.
In today’s episode of the Hot Copy podcast, Kate and I share two popular formulas and the variations that make them even better.
Tune in to learn:
- Why the PAS formula is our go to formula
- How the PAS is made even better
- What AIDA is all about
- The unpronounceable formula that gives you rock solid structure
Listen to the show
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Thanks to Leigh Gree from the USA for leaving us a five-star review of the show.
A quick spoiler summary of the show…
True story.
Happy listening!
Belinda and Kate (your Hot Copy hosts)
2 Responses
I loved this episode, clear easy to follow advice and interesting perspectives given. Somethings I will certainly be incorporating into my work.
Hurrah! “Clear and easy to follow” is fantastic feedback. Thanks Gracie.