It’s common knowledge that a good website is the cornerstone of any online marketing strategy (It is. Isn’t it?). That means that there are a growing number of websites and web surfers are become savvier than ever before.
Did you know you have less than 15 seconds to connect with a website visitor before they click away? And that’s being generous. The average is closer to 5 seconds.
So how do you make them stay, and listen to what you have to say?
A big part of your website stickiness is down to the quality of the web design. Clean, appealing and brand consistent design will make your customers journey through your website an easy one, nudging them in the right direction without distractions.
But it’s the website copywriting that will keep someone on the web page.
It’s the copywriting that will keep them clicking through your web pages until they decide that you’re the very solution they are looking for. Because it’s the copywriting that will talk to them.
You’re right. I am probably biased but stay with me on this.
Your website copywriting is your pitch and the way you deliver that pitch will turn 10 seconds into 30 seconds and 30 seconds into a sale. Or it will turn 10 seconds into nothing.
Your website copywriting is the way you tell your website visitors that you are the business they have been looking for so it’s really important to spend time on your words. Or get a professional in.
A professional copywriter will delve into your business and come up with the gold. A website copywriter will work with that information until they have created the perfect message to attract your customers and keep them clicking.
Your website wording needs to work as hard as you do.
Do you agree? Or maybe not? Let me know!
The Copy Detective
9 Responses
I agree 100%. I have been to websites that have so much writing to red it is off putting and others with barely a description of the product. I’ve been to websites that are hard to navigate and others that have pop-ups. I exit straight away after a pop-up.
Most people don’t contact the website to express their views so as a website host it is hard to know what type of feel your website gives off with out that valuable feedback.
Can you imagine how effective a brochure would be without words? It would be some nice paper with pretty pictures (maybe), but would be otherwise essentially useless as far as communicating your message goes.
A website is really no different.
I couldn’t agree more Anna and it can be a fine balance between the words, the space and the images but when you get it right, you can hit your audience on more than one level!
It really is the initial impact that can be given by a well written heading, subject line or first sentence that gets someone past the first 5 seconds and then valuable content should keepmthis customer.
Yes the copywriting is an element to keep people on your site thou you still need to have valuable relevant information that person wants to know or find out.
The best well written site will not keep the customer if he is looking for information on cross dressing and all you talk about is small fluffy dogs!! OKAY that is an extreme example thou it is Monday morning!!
Thanks for your comment Mike although I would love to see the SEO strategy that talked about small fluffy dogs while attracting cross dressers. Maybe is in the long tail? 😉
I see copywriting as going beyond the style of writing to having that relevant content you mention. I do understand the gap exists sometimes but a good copywriter will sift out the relevant points!
Yep the words are important but if I can’t find that Sign up or contact button then I will click away, probably never to return to that page anyway. I think it all matters about the same and different things will work for different people (many people skim words), that is why you need to makes sure enough of it is there.
You are so right and I do agree that the design and the must work hand in hand. Quality copy in a rubbish design, and vice versa, is a mediocre result all round. Thanks for commenting!