Guest blogging isn’t a new idea, but if we’re talking about an effective content marketing plan, guest blogging is a great idea. Last year I completed Jon Morrow’s Guest Blogging Course, and my first submission resulted in a post on Problogger. If you choose your target blogs well and your posts are of a consistently […]
The great thing about content marketing is that once you come up with an idea you can share that idea in lots of different ways and even turn it into lots of new ideas. Your blog is a gold mine of knowledge and ideas. That’s exactly what your audience thinks but how often do […]
Newsletters are a fantastic way to keep your business at the top of the mind of your prospects and customers. With so many businesses publishing blogs and newsletters, how do you make yours stand out? If your subscriber count has stagnated, you might be making one of these (very fixable) newsletter mistakes.
Danny Iny recently published his book ‘Engagement From Scratch!’, a collection of essays from some of the world’s most prominent online experts that answered the question: If you had to start from scratch, how would you build an engaged online audience? As I read each essay I had at least one light bulb moment that […]
An Introductory Guide to the Power of Content Marketing. We live in an age when internet scams are just part of “being online” and building trust is more difficult than ever before. Consumers are bombarded with thousands of marketing messages every day, personalised with their name and targeted to their demographic and interests. They are […]