Let me guess. You’ve added a blog to your website because, well, that’s basic marketing these days, isn’t it? If you’ve got your head wrapped around content marketing, you did it for all the right reasons. You want to attract people to your business by freely sharing your knowledge and experience in a helpful and […]
Copywrite Matters is back! Super powers not included.
That’s right, baby. I’m back! If you’ve emailed Copywrite Matters in the past few weeks, you would have received an out of office message telling you the shop was shut (temporarily). Why? Well, I welcomed a baby girl into my world of words, Faraday Eleanor. Oh, and I moved house (in a different country). It […]
An evergreen content strategy is critical. Is yours?
Content is the new online currency. Search engines reward brands that produce great content across a wide range of locations online. That’s what it takes to build a brand, to get found online, and to be valuable to customers and prospects. Although time-sensitive content has its place in a content strategy, evergreen content (content that […]
SEO Trends: 2013 and beyond
Last year showed a tough time for some online marketers. Thanks to Google’s algorithm changes, Panda updates and the arrival of Penguin, everything went topsy-turvy for a while. Once SEO experts managed to figure out what was going on, things got a little simpler. So what was it all about? Which changes happened in 2012? […]
The day Content Marketing World blew my mind
Recently, I wrote about what I’m doing to rock the Google ranking for Copywrite Matters (up the top of page 1, for reals) and it’s all down to content marketing. I love the concept of generously sharing my knowledge and experience across a variety of online channels. Customers love it. Potential customers love it. Google […]