Today, I have a special treat. I got to spend some time chatting with Pamela Wilson. If you aren’t familiar with Pamela then you’re in for an even bigger treat. Pamela is an award-winning graphic designer, creator of Big Brand System, former Executive VP at Rainmaker Digital, and author of Master Content Marketing: A Simple Strategy to Cure […]
Copyblogger’s Authority 2015: Your backstage pass to the BEST conference I’ve ever been to
If you caught some of my social media updates last week, you’ll know that I was in Denver for Copyblogger’s Authority conference. It was the BEST conference I’ve been to. Ever. And I can’t keep that kind of awesomeness to myself. So this post has some of my notes from almost every presentation. WARNING: It’s […]
Copywrite Matters is back! Super powers not included.
That’s right, baby. I’m back! If you’ve emailed Copywrite Matters in the past few weeks, you would have received an out of office message telling you the shop was shut (temporarily). Why? Well, I welcomed a baby girl into my world of words, Faraday Eleanor. Oh, and I moved house (in a different country). It […]
An evergreen content strategy is critical. Is yours?
Content is the new online currency. Search engines reward brands that produce great content across a wide range of locations online. That’s what it takes to build a brand, to get found online, and to be valuable to customers and prospects. Although time-sensitive content has its place in a content strategy, evergreen content (content that […]
SEO Trends: 2013 and beyond
Last year showed a tough time for some online marketers. Thanks to Google’s algorithm changes, Panda updates and the arrival of Penguin, everything went topsy-turvy for a while. Once SEO experts managed to figure out what was going on, things got a little simpler. So what was it all about? Which changes happened in 2012? […]