Let me guess. You’ve landed a client who’s hired you to write all their blog posts. Hurrah! Way to land the gig! We both know that freely sharing knowledge and experience in a helpful and transparent manner – on a blog – will attract paying customers to a business (including your copywriting business by the […]
The secret to creating loyal raving fans of your business
An introductory guide to the power of content marketing. We live in an age when internet scams are just part of “being online” and building trust is more difficult than ever before. We are bombarded with thousands of marketing messages every day, some of them personalised with our name and targeted to our demographic and […]
6 fixable mistakes that make your newsletter suck
Newsletters are a fantastic way to keep your business at the top of the mind of your prospects and customers. With so many businesses publishing blogs and newsletters, it can be tough to keep subscribers happy (and on your list). If your subscriber count has stagnated, you might be making one of these (very fixable) […]
Blog or email newsletter—Which is better for business?
The goal of content marketing is to keep in front of your audience, not in a pushy “here, here, come buy my stuff” kind of way; more of a “hey there, I just want to make your life a bit easier because I’m awesome” kind of way. But finding the time to write blogs, send […]
Hot Copy E60: Pamela Wilson on content marketing and beating impostor syndrome
Today, I have a special treat. I got to spend some time chatting with Pamela Wilson. If you aren’t familiar with Pamela then you’re in for an even bigger treat. Pamela is an award-winning graphic designer, creator of Big Brand System, former Executive VP at Rainmaker Digital, and author of Master Content Marketing: A Simple Strategy to Cure […]