Newsletters are a fantastic way to keep your business at the top of the mind of your prospects and customers. With so many businesses publishing blogs and newsletters, it can be tough to keep subscribers happy (and on your list). If your subscriber count has stagnated, you might be making one of these (very fixable) […]
Blog or email newsletter—Which is better for business?
The goal of content marketing is to keep in front of your audience, not in a pushy “here, here, come buy my stuff” kind of way; more of a “hey there, I just want to make your life a bit easier because I’m awesome” kind of way. But finding the time to write blogs, send […]
Hot Copy E60: Pamela Wilson on content marketing and beating impostor syndrome
Today, I have a special treat. I got to spend some time chatting with Pamela Wilson. If you aren’t familiar with Pamela then you’re in for an even bigger treat. Pamela is an award-winning graphic designer, creator of Big Brand System, former Executive VP at Rainmaker Digital, and author of Master Content Marketing: A Simple Strategy to Cure […]
Copyblogger’s Authority 2015: Your backstage pass to the BEST conference I’ve ever been to
If you caught some of my social media updates last week, you’ll know that I was in Denver for Copyblogger’s Authority conference. It was the BEST conference I’ve been to. Ever. And I can’t keep that kind of awesomeness to myself. So this post has some of my notes from almost every presentation. WARNING: It’s […]
My foolproof method for brainstorming blog ideas on boring topics
Let me guess. You’ve added a blog to your website because, well, that’s basic marketing these days, isn’t it? If you’ve got your head wrapped around content marketing, you did it for all the right reasons. You want to attract people to your business by freely sharing your knowledge and experience in a helpful and […]