Most people don’t know this, but in another timeline, YouTube may not have become the second largest search engine in the world. When they launched, they wanted to be a video-based dating site. You’d log on, watch videos from potentials, and pick one. Imagine that. As history goes, YouTube quickly realised its potential and became […]
My foolproof method for brainstorming blog ideas on boring topics
Let me guess. You’ve landed a client who’s hired you to write all their blog posts. Hurrah! Way to land the gig! We both know that freely sharing knowledge and experience in a helpful and transparent manner – on a blog – will attract paying customers to a business (including your copywriting business by the […]
The secret to creating loyal raving fans of your business
An introductory guide to the power of content marketing. We live in an age when internet scams are just part of “being online” and building trust is more difficult than ever before. We are bombarded with thousands of marketing messages every day, some of them personalised with our name and targeted to our demographic and […]
6 fixable mistakes that make your newsletter suck
Newsletters are a fantastic way to keep your business at the top of the mind of your prospects and customers. With so many businesses publishing blogs and newsletters, it can be tough to keep subscribers happy (and on your list). If your subscriber count has stagnated, you might be making one of these (very fixable) […]
Blog or email newsletter—Which is better for business?
The goal of content marketing is to keep in front of your audience, not in a pushy “here, here, come buy my stuff” kind of way; more of a “hey there, I just want to make your life a bit easier because I’m awesome” kind of way. But finding the time to write blogs, send […]