I have a private coaching program called Confident Copywriting and I love to promote members who are killing it as copywriters.
Introducing: Kerry Campion de Santiago
When did you start and what led you to write copy as a career?
Who do you work with?
I work with course & membership creators who want to leverage the power of SEO content marketing to draw in more of their ideal customers and then convert them using conversion-focused email campaigns.
What's your favourite part of the work you do?
Probably going down my research rabbit holes! One thing my clients are always quite shocked by is how much research I do into their niche, ideal customers and competitors.
I'm a bit of a data nerd so going wild on things like keyword research and backlink analysis is incredibly rewarding to me. Nothing beats finding the perfect keyword for your client that matches the searcher intent we want to capture, is attainable AND is on an upwards trend!
What work are you most proud of?
What do you get out of being a member of Confident Copywriting?
What do you do when you're not working?
Usually, I'm picking up things that my one-year-old daughter has dropped on the floor! Apart from that, I love being outdoors and going hiking.
Travelling is a huge passion of mine and I'm so lucky that I've been able to visit both the Amazon and the Himalayas (two big dreams of mine). My next major trip will hopefully be to Tibet (covid-allowing...).