I have a private coaching program called Confident Copywriting and I love to promote members who are killing it as copywriters.
Introducing: Helen Fletcher
Helen Writes works with small, locally-owned businesses to find the right words to capture their magic.
Helen works with business owners to create personality-laden content, including website copy, blogs, social media captions and everything in between. She takes the stress out of creating content and converts readers into loyal groupies.
She also has an impressive eye roll and a penchant for black coffee.
When did you start and what led you to write copy as a career?
I started in 2016. We left Melbourne to live in the country so we could save money and raise our little boy, so I waved goodbye to my 9-5 corporate job and had to start something new. It was my husband who said that I was good at writing (I knew I married him for a reason), so I decided to work with local businesses to help them shape their words and define their value.
It was only supposed to be editing (I still have the first 'poster' I made to sell my services!) but then it turned into copywriting and everything else is history!
Who do you work with?
For years I kept thinking I need to work with bigger clients but my heart will always be in working with small, owner-managed businesses. They just have so much passion and soul and I love helping them extract their USP and putting it into words. Knowing I can make their life easier makes me so happy and I love being part of their team.
What's your favourite part of the work you do?
Watching clients breathe a sigh of relief as they see the words they've been sweating over for months finally come into place. It's much easier working with an external person to put your business into words. I like to be that person.
What work are you most proud of?
Probably the work I did with my first ever client - re-writing their entire website from scratch (www.warraguldentalcare.com.au
We have a great relationship and I consider myself part of their team. It's gone beyond just being their copywriter now, they ask my advice on how to approach new products and services and we work collaboratively on many projects. We're currently working on a really exciting branding project, it's a great creative process to be involved in.
What do you get out of being a member of Confident Copywriting?
What do you do when you're not working?
Hanging out with my husband and kid, avoiding Nerf bullets, training in the gym, lifting weights and managing our never-ending house renovation.