I have a private coaching program called Confident Copywriting and I love to promote members who are killing it as copywriters.
Introducing: Amanda Perris
The Case Study Queen
Amanda Perris is a copywriter who specialises in writing customer case studies and testimonials for coaches and course creators who want to share their customers’ stories of transformation. She loves working with purpose-driven brands looking for an authentic marketing approach that builds genuine trust and connection with their ideal customer.
In the pursuit of a long-time dream, Amanda and her husband recently escaped the city to build an off-grid homestead in country Australia where they reside with their animal menagerie.
When did you start and what led you to write copy as a career?
I’ve been a business owner for most of my working life, from construction contractor to belly dance teacher to pet photographer. I’d always done my own marketing copy but never knew copywriting was actually a ‘thing.’
It wasn’t until my husband and I were planning our move to country Australia that I started looking at ways to earn money remotely. I reflected on what I enjoyed most about being a business owner and realised all of my wildly different businesses had one thing in common. I loved marketing, specifically writing marketing materials. A short Google search later, and I discovered copywriting.
I totally geek out on human behaviour, so when I found out that copywriting borrowed heavily from the world of psychology (my major at Uni), I was hooked. 2020 saw me investing in some serious training, and I also joined the Confident Copywriters membership for support in growing my copywriting business.
Originally believing I would be a website copywriter, I ended up falling into this funny little niche of case studies. There wasn’t even much of a market for the kinds of people I wanted to serve. So I started doing market research, testing my deliverables, and slowly building my own market.
While it’s all still relatively new, I know I am doing what I want to do and serving those I want to serve. It’s a dream, really.
Who do you work with?
I work mostly with coaches and course creators. I particularly love working with brands that want an authentic marketing approach and really care about making a difference in their customers’ lives; brands who understand the importance of genuine connection and the power of sharing transformational stories.
What's your favourite part of the work you do?
People. Connection. Story. Getting lost in the lived experience of another human being. Helping support the important work of those that are changing lives. All of it.
What work are you most proud of?
I absolutely love writing editorial-style case study stories that dive deep into the transformation of my client's customer.
From choosing the right case study subjects; to the interview and the creation of the story, right through to delivering the case study and helping my client understand how to best leverage it through their marketing.
This approach really comes into its own when I'm writing multiple case studies for one brand or product. Every customer experience is slightly different, which means my clients get a broader understanding of how they impact their customers' lives, and helps them market more effectively. Being able to provide my clients with those insights is incredibly gratifying.
What do you get out of being a member of Confident Copywriting?
What do you do when you're not working?
Walking, reading, cooking, or just hanging out with my husband and dogs enjoying the view.