Confident Copywriter in the Spotlight

I have a private coaching program called Confident Copywriting and I love to promote members who are killing it as copywriters.

Introducing: Zoe Nauman

When did you start and what led you to copywriting as a career?

After working as a journalist and editor on national publications all over the world for over 20 years, the sports presenter and football celebrity Gary Lineker led me to have an epiphany moment. That and being escorted from the premises of the five star Waldorf Astoria Hotel.

I realized I wanted to use the power of words to not only entertain and educate but help others achieve their desires through their businesses. Preferably without me being manhandled by security guards in the process!

Who do you work with?

I work with businesses in the health, wellness and lifestyle sphere.

What's your favourite part of the work you do?

Most definitely the discovery interview. That is the backbone of my process for obvious reasons because of my journalist training. It's what I'm good at and I love helping people realize there is something special and unique about them, or their business. And then translating that onto the 'page.' And of course seeing the results of that transformation to their copy

What work are you most proud of?

Two clients I worked with recently:

Ben Rousseau Design - he was transforming his website into an e-commerce site where clients could purchase bespoke pieces as well as hire him to do interior design. He had a great personal story and some amazing work to write about. He got a slew of new inquiries within a couple of days of it going live.

Conscious Parenting Revolution - Katherine is an online coach who was moving her one on one practice into an online course. I worked on a website overhaul for her, newsletters and email sequences She had two five figure launches in four months.

What do you get out of being a member of Confident Copywriting?

This group is ACE! I can ask questions about copywriting without feeling like they might sound silly. I get great advice on clients and tricky problems.
Everyone is really really lovely. And it doesn't matter where you are on your journey someone has been there, or is there.

Plus Belinda is AWESOME! And unlike some groups, she is in there, sending you great messages, supportive gifs, virtual high fives. The works! I can't wait when I can see her in person and buy her a bloody drink to say thanks for creating something so darn fabulous!

What do you do when you're not working?

I have two dogs (Chika and Poco) who take up a lot of time! I am into health and fitness (mainly because I like to eat and drink vodka martini's with blue cheese stuffed olives and if I wasn't I'd be the size of a house!) I'm lucky to live on the Westside in LA so I run on the beach a few times a week.

Travel (errr not quite on the agenda atm but it will be #staypositive) I lived in Oz for over 7 years and was lucky enough to go to Bali several times (LOVE IT there) Singapore, Thailand, Fiji, and Hong Kong. I love Asia. Plus I got to see a lot of Oz which is a great country.

Now my husband and I are concentrating on microbreaks in the US which involve driving somewhere. Reading in Joshua Tree, hiking in the park there. Oh, and did I mention I like drinking? Yep, I love wine. It doesn't love me sadly so I have to enjoy then take a break from it! But I love a winery tour. And I like fashion as well. Got to keep your fashionista - a - game up even when only your top half is on the zoom call!

Learn more about Zoe and her services at www.mediacontentguru.com.