Confident Copywriter in the Spotlight

I have a private coaching program called Confident Copywriting and I love to promote members who are killing it as copywriters.

Introducing: Zoe Heard

Get Heard

Zoe Heard from Get Heard is an eCommerce email strategist and copywriter, for Australian online retailers selling products for the home and products for children.

Prior to running her copywriting business, Zoe's background was in retail, sales and marketing, working for multi-million dollar retail businesses including Bed Bath 'N Table, The Disney Store and Repco. Zoe is also a mum of 2, brunch lover, tea drinker and wine enthusiast.

When did you start and what led you to write copy as a career?

I started my business, Get Heard, in 2017 as a generalist digital copywriter. I've tried a bit of everything, so I know what kind of writing I enjoy most (and what I will happily never do again!)

Before starting my Copywriting business I worked in retail (The Disney Store and Bed Bath 'N Table), in sales and marketing for a furniture company, in a category assistant role at the Repco retail head office, and in fundraising and events for a charity. I also completed a Diploma of Digital Marketing. I have a lot of sales and marketing experience, and what I found I loved most was the marketing tactics and the writing, so I was delighted when I found that copywriting was a thing!

I used to listen to the Hot Copy Podcast on my walk to work at my last day job, then joined Belinda's Copywriting Masterclass in 2017, which gave me the confidence to start my business, and became a founding member of Confident Copywriting in 2018.

Who do you work with?

I work with online retailers who sell products for the home and products for children. Some have physical stores plus an online presence, and some sell exclusively online.

I do email audits to find the gaps and best opportunities, create lifecycle email strategies, and write email content to build out the sequences.

What's your favourite part of the work you do?

I love solving problems for people. Because copywriting, particularly email strategy and writing, can be super tricky and frustrating for people.

There are complicated metrics and all sorts of tactics to try, and I often find that people don't know where to start. They want to build relationships with customers, but they get stuck in a rut of only sending discount offers and special sales promotions. I help retailers build a solid relationship with their customers and get them hooked for the long term.

I also love the planning and strategy side of emails. We're taking customers on a carefully planned journey from new subscriber, to understanding what a company stands for and what they do best, to becoming a customer and an appreciated repeat customer, to the point of long term loyalty and telling all their friends about their experience. That's when everybody wins!

What work are you most proud of?

I have clients who've come back to me again and again for eCommerce copy. I love that comfortable phase where we've worked together before and know exactly what the other needs for epic success 😍

I recently helped a company get started with email marketing for the first time, taking them from complete beginner status to confidently running email promotions.

For one ongoing client I'm hitting an average open rate of 37% on their weekly emails 😎

What do you get out of being a member of Confident Copywriting?

I work at home alone (which I absolutely love - give me silence for my writing time please!) but it sometimes gets lonely. I love being a Confident Copywriting member so I can bounce ideas off my "colleagues" and nut out tricky situations with my peers. The CC group is the place I can share my wins and feel supported by an amazing community.

I also love being able to share my learnings from 4 1/2 years in business with new members (all the things I wish I'd worked out earlier on and would've saved countless headaches).

What do you do when you're not working?

I listen to a LOT of podcasts. Mainly because I find myself doing a lot of housework (I have two small kids), and listening to podcasts make those dull tasks so much easier.

My favourites include business-related podcasts:

Hot Copy Podcast (the one that started it all for me!)
The Email Marketing Show with Rob and Kennedy
Mindset First with Linda Perry
HerBusiness with Suzi Dafnis

And non-business-related podcasts:

The Allusionist with Helen Zaltzman
Revisionist History by Malcolm Gladwell
Science VS with Wendy Zuckerman
The Happiness Lab with Dr Laurie Santos

I've recently started doing Paint By Numbers kits (my artist Grandma is horrified). I find it relaxing. Plus I can multitask my relaxation with listening to a podcast (although I'm pretty sure I'm not meant to do that).

Learn more about Zoe and connect with her

On her website: www.getheard.com.au

Over email: zoe@getheard.com.au

On Instie: https://www.instagram.com/getheardcopy/

And Learn more about Confident Copywriting here