Confident Copywriter in the Spotlight

I have a private coaching program called Confident Copywriting and I love to promote members who are killing it as copywriters.

Introducing: Kerry Campion de Santiago

Kerry Campion de Santiago is the copywriter in the spotlight

When did you start and what led you to write copy as a career?

I had just decided to stop being a teacher, which was tough because I'd spent the previous year building up an online business around that. I had always written in a sporadic kind of way, but I started getting more and more into copywriting in particular. My problem was I had no idea how to make a career out of it.

I remember sitting on my balcony in the middle of the night, watching the beam from the Eiffel Tower whizz past in the distance, and I decided then to join Confident Copywriting. It was the best decision for my career to date.

Who do you work with?

I work with course & membership creators who want to leverage the power of SEO content marketing to draw in more of their ideal customers and then convert them using conversion-focused email campaigns.

What's your favourite part of the work you do?

Probably going down my research rabbit holes! One thing my clients are always quite shocked by is how much research I do into their niche, ideal customers and competitors.

I'm a bit of a data nerd so going wild on things like keyword research and backlink analysis is incredibly rewarding to me. Nothing beats finding the perfect keyword for your client that matches the searcher intent we want to capture, is attainable AND is on an upwards trend!

What work are you most proud of?

Probably my work for an English-as-a-second-language company (ELT Songs). They were launching a brand new site and needed a full content marketing strategy - I think in total I wrote around 13,000 words for them in the end! The ESL industry is incredibly saturated with bland content, so my job was not only to craft a brand voice that helped them stand out, but to also make sure we were targeting keywords and topics that related to their unique product and USP.

I loved how they said that they felt guided by me but also listened to and understood. That's EXACTLY how I want my clients to feel.

Another was an SEO web-copy project I did for a client recently (Create and Elate Productions). I like wireframing this type of copy because many clients will struggle to implement it if they aren't working with a designer. It helps them visualize the copy and it brings it to life. I use Adobe XD to wireframe my copy and I kinda geek out and add interactivity to the wireframe so they can click some buttons and see things like the micro-copy in action!

They said that above all it helped them gain clarity on their whole website.

What do you get out of being a member of Confident Copywriting?

SO.MUCH.

When I signed up it was for the juicy info, tutorials and workshops but honestly what blows me away is the community. I'm a part of other memberships and the community that we've cultivated at Confident Copywriting it just above and beyond. We all support each other in the best kind of way, nobody holds back or gets competitive and I really feel like Belinda is an actual mentor and not just someone who says "hey I recorded a thing - ok, bye!"

What do you do when you're not working?

Usually, I'm picking up things that my one-year-old daughter has dropped on the floor! Apart from that, I love being outdoors and going hiking.

Travelling is a huge passion of mine and I'm so lucky that I've been able to visit both the Amazon and the Himalayas (two big dreams of mine). My next major trip will hopefully be to Tibet (covid-allowing...).

Learn more about Kerry and her services at kerrycampion.com