Copywriting isn’t a paint by numbers process. You can’t simply follow a formula and expect brilliant copywriting to follow. What copywriting formulas give you is
Most of my copywriting projects are done remotely. I don’t meet my clients or have the luxury of time to hang out and get to know
Who is the first person that springs to mind when I say: Industry influencer? Or thought leader? Now imagine that person starts noticing YOU. They like what
You know you want to learn copywriting. You follow other copywriters religiously. You hear their success stories with pangs of envy and you know that
It’s a familiar scenario in ol’ copywriting land. You schedule in a job here, another there – and soon you’re spending more time arranging clients
There always comes a point in the copywriting process when you ask yourself, have I written enough? Writing copy that persuades and converts in as
Social media might be sexy and fun but email marketing is one of the most effective tools to get people onto your website. What’s more,
You’re plopped in front of your computer and terrific ideas are sluicing out of your brain, but just as you’re getting to the good parts,
Whether you’re writing copy for your business, or someone else’s, it can be easy to get caught up in the details of your topic. You
That’s right, baby. I’m back! If you’ve emailed Copywrite Matters in the past few weeks, you would have received an out of office message telling
Head over to my free FB group: For The Love of Copy.
It’s where word nerds hang out talking about copywriting, marketing and being your own boss. There are tips, advice, training and GIFs. I’m all about the GIFs.
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