You’ve got that sinking feeling in your gut. This project isn’t going well. Your client keeps changing their mind and you’re spending way more time
A big part of copywriting is finding the features and benefits that will resonate with your target audience. What do they really care about? Actually, it’s
Sometimes a blank page can be downright cruel. A flashing cursor staring back at you, mocking you with its readiness to execute your next brilliant
An introductory guide to the power of content marketing. We live in an age when internet scams are just part of “being online” and building
You have a nice looking website. You’ve got your Facebook, LinkedIn and Twitter account setup and you’re starting to gather a following. Your copywriting blog
Before we get into how to write scannable content, I want to talk about behaviour… Your behaviour… Your customers’ behaviour… My behaviour. We used to
When you look at a picture of a smiling baby/beautiful sunset/hot guy or girl, your brain and body get all twangy with emotional responses. Even
Joanna Wiebe, conversion copy expert from Copy Hackers says, “Visitors who don’t click don’t convert.” Ain’t that the truth? You’ve probably heard the term ‘call
Newsletters are a fantastic way to keep your business at the top of the mind of your prospects and customers. With so many businesses publishing
When you provide your details for a newsletter, blog or competition you are opening your inbox to email promotion. That’s a given. You may have
Head over to my free FB group: For The Love of Copy.
It’s where word nerds hang out talking about copywriting, marketing and being your own boss. There are tips, advice, training and GIFs. I’m all about the GIFs.
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