Most people go to a lot of effort to make their homepage a welcoming entrance for first-time visitors. And that’s a good thing! But in
SEO copywriting can be a tricky line to walk. You want search engines to find your business so you need to use keywords and phrases
When you look at a picture of a smiling baby/beautiful sunset/hot guy or girl, your brain and body get all twangy with emotional responses. Even
Search engines are smart but you still need to think about SEO if you want to rank highly. Sorry. And if you are writing your
Google is getting smarter and smarter all the time. Recently, the almighty Google upgraded its search algorithm to understand the semantics of searches and return
That’s right, baby. I’m back! If you’ve emailed Copywrite Matters in the past few weeks, you would have received an out of office message telling
Scammers and tricksters. They are all around us. If you run, manage or own a website, surely by now you’ve come across SEO businesses pushing
Last year showed a tough time for some online marketers. Thanks to Google’s algorithm changes, Panda updates and the arrival of Penguin, everything went topsy-turvy
You’ve written your blog post or web page and you think you’ve been keeping Google in your sights. After all, consistently optimised blogging will help
Last week I got a lovely surprise. A tweet peep, Jen Dainer, tweeted me a picture of some Google search results. She’d started typing “copywriter”
Head over to my free FB group: For The Love of Copy.
It’s where word nerds hang out talking about copywriting, marketing and being your own boss. There are tips, advice, training and GIFs. I’m all about the GIFs.
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