I’ve been coaching copywriters for many years now. And a copywriter before that. We’re storytellers at heart and by trade, and boy, can we tell
Every now and then I’m transported back in time, to high school, trying desperately to impress the cool kids. I was not a cool kid.
You’ve been thinking about making this purchase for a while now. It has been at the back of your mind and you’re almost ready to
You have a nice looking website. You’ve got your Facebook, LinkedIn and Twitter account setup and you’re starting to gather a following. Your copywriting blog
The goal of content marketing is to keep in front of your audience, not in a pushy “here, here, come buy my stuff” kind of
As copywriters, we need to understand our readers. Or reader. Consensus is that we should always write to one person; and understand that one person
Have you ever boosted a Facebook post and wondered if it was worth the money? Can Facebook advertising really flood your business with leads? How
As copywriters, we hunt for our clients’ uniqueness. And our own. We all want our business to be a unique snowflake that stands out from
Whether you’ve designed one specifically or you have no idea what I’m even talking about, every website has a way to display a 404 error
Launching a new website can be daunting. It’s time-consuming. It’s overwhelming. And if you’re a copywriter, it’s your online portfolio. In this Hot Copy episode,
Head over to my free FB group: For The Love of Copy.
It’s where word nerds hang out talking about copywriting, marketing and being your own boss. There are tips, advice, training and GIFs. I’m all about the GIFs.
Oh! You’re at the bottom of the page!
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