Hot Copy E64: Copywriting formulas: Smart copywriting? Or cheating?
The horror of the blank page. The overwhelming uncertainty you can face before you begin a copywriting project. You ask yourself, “Where do I begin?”
The horror of the blank page. The overwhelming uncertainty you can face before you begin a copywriting project. You ask yourself, “Where do I begin?”
Using numbers in your copywriting is smart. Numbers give your readers’ brains a quick shortcut (as they are easier to scan). Think, 9 vs.
Good marketing copy doesn’t have to be read. The words and message simply absorb into the reader’s brain, like osmosis. Okay. Yes. That sounds
As copywriters, we hunt for our clients’ uniqueness. And our own. We all want our business to be a unique snowflake that stands out from
Whether you’ve designed one specifically or you have no idea what I’m even talking about, every website has a way to display a 404 error
How well do you think you manage your time? Why am I asking? Because your time management skills can be one of the biggest influences on
I’m a Goldilocks shopper. I’m suspicious of the cheapest option and wary of the most expensive. I want everything to be just right and I’m
Being a freelance copywriter can be fraught with uncertainty. What if you could get your questions answered by two experienced and dare we say, knowledgeable
Course opens September 20, 2017 The doors of my Copywriting Master Class will be open in a few weeks. September 2o, 2017 to be precise. I’m proud
Where in the world are you writing from? I’m an Aussie in California. Kate is a Brit in Australia. Kira Hug is an American in,
Head over to my free FB group: For The Love of Copy.
It’s where word nerds hang out talking about copywriting, marketing and being your own boss. There are tips, advice, training and GIFs. I’m all about the GIFs.
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