Making vague promises in your copywriting is easy but they don’t do much for your credibility. In fact, watered down statements water down your reputation,
When you’re writing marketing collateral, from website copy to printed brochures, it’s pretty normal to start with what you know. You. But if you’re not
You’ve been thinking about making this purchase for a while now. It has been at the back of your mind and you’re almost ready to
Most people go to a lot of effort to make their homepage a welcoming entrance for first-time visitors. And that’s a good thing! But in
First impressions count. Unless a business has advertising/marketing that points to other pages, most people will be “dropped off” at your website homepage. It’s a
I don’t know about you, but I’m pooped. The year usually seems to race by, but right now, time is moving like molasses. I feel
You’ve got that sinking feeling in your gut. This project isn’t going well. Your client keeps changing their mind and you’re spending way more time
I love a good chat. On the phone, on Twitter, over a beer. Once I’m interested, I’ll talk your ear off. That’s the kind of
A big part of copywriting is finding the features and benefits that will resonate with your target audience. What do they really care about? Actually, it’s
Sometimes a blank page can be downright cruel. A flashing cursor staring back at you, mocking you with its readiness to execute your next brilliant
Head over to my free FB group: For The Love of Copy.
It’s where word nerds hang out talking about copywriting, marketing and being your own boss. There are tips, advice, training and GIFs. I’m all about the GIFs.
Oh! You’re at the bottom of the page!
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