How do you write your email marketing? Does it trip off your tongue (or fingers) so it’s conversational and fresh? Or do you slave over
Spelling mistakes, typos or dodgy punctuation can be slightly funny at best. Think “Let’s eat Grandma” vs “Let’s eat, Grandma”. Although it’s doubtful that grandmas
These aren’t just productivity apps. These apps are making me smarter, more organised and a bit groovier. OK, I can’t really back that last one
“You’re so lucky!” Three words that seem so harmless. They’re often said with heartfelt goodwill, but those three words make my blood boil! Truth be
Let’s pretend that someone is looking for exactly what you have to offer and finds your website. They can afford you. They are in a
Sometimes working with a new copywriting client is like starting a new friendship. A friendship that could become so much more. When I hand over
If you want your copywriting to be just like you bought it from the shop, it needs to be tight. But what does ‘tight copywriting’
I’ve been writing quite a few email marketing campaigns recently. Campaigns ranging from directly promoting services to reaching out for referral business. I thought it
I’m not talking the spider phobia thing or the slightly OCD anxiety I get when I see crooked pictures. I’m talking about my writing fears.
Making vague promises in your copywriting is easy but they don’t do much for your credibility. In fact, watered down statements water down your reputation,
Head over to my free FB group: For The Love of Copy.
It’s where word nerds hang out talking about copywriting, marketing and being your own boss. There are tips, advice, training and GIFs. I’m all about the GIFs.
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