I’m often asked about copy decks. What are they? What does one even look like? I’m often asked about copy decks. What are they? What
Oh, the elation of a copywriting enquiry! Someone wants YOU to write their copy. Cue happy dancing all around your office (or kitchen). Then, they
Most people don’t know this, but in another timeline, YouTube may not have become the second largest search engine in the world. When they launched,
I have just started reading Roald Dahl’s books. I don’t mean for the first time. But my daughter is upgrading her reading preferences from That’s
Copywriting formulas and copywriting swipe files can seem like cheating at your craft until you sit down to use them. You see, swipe files and
It’s a well-known marketing mantra: Only work with your ideal clients. The flip side of this is to say no to clients who aren’t right
I don’t expect everyone to understand my career as a copywriter as intimately as I do. I honestly enjoy the chance to explain what I do.
You’ve read the headline and you’re shaking your head. You know writer’s block is real. You’ve experienced it, haven’t you? Staring at your page or
This week, I want to share a recent interview by Yaro Starak, creator of the Entrepreneur’s Journey. Sometimes, the idea of becoming a freelance copywriter (or
If I’ve been asked once, I’ve been asked a million times… how much should you inflate claims to draw people to your marketing? Okay. Maybe
Head over to my free FB group: For The Love of Copy.
It’s where word nerds hang out talking about copywriting, marketing and being your own boss. There are tips, advice, training and GIFs. I’m all about the GIFs.
Oh! You’re at the bottom of the page!
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