A press release (news release, media release or press statement) has traditionally been used to get your mug in the news. Actually getting on the
Guest post by Karen Gunton from build a little biz. One of the things I talk about a lot over at build a little biz
A good headline is one of the bookends of any marketing copy. The other is the call to action. Without these two items, your reader
As copywriters, our reputation can rest on our understanding of language. On which turn of phrase will get a response from the reader but at
I recently got together with some Twitter buddies for a good, old-fashioned tweetup in Melbourne. I was very enthusiastic because this tweetup also involved one
A little while ago I delved into making your copywriting more exciting. Today, I want to step sideways and look at making your copywriting more readable. After
It’s common knowledge that a good website is the cornerstone of any online marketing strategy (It is. Isn’t it?). That means that there
Testimonials let you show off the good side of your business. I’ve never seen an iffy testimonial published and I expect you haven’t either and
This blog post originally appeared (in full) as a guest blog post on Firepole Marketing. When you start your own business you have to be
Coming up with an angle for your marketing or advertising can be a bit tricky. Like solving a great mystery when all the clues are
Head over to my free FB group: For The Love of Copy.
It’s where word nerds hang out talking about copywriting, marketing and being your own boss. There are tips, advice, training and GIFs. I’m all about the GIFs.
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