Whether you’re writing copy for your business, or someone else’s, it can be easy to get caught up in the details of your topic. You
I’ve been moonlighting as the content editor of Problogger.net of late, fielding all the guest post enquiries and submissions. It’s been like a baptism of
That’s right, baby. I’m back! If you’ve emailed Copywrite Matters in the past few weeks, you would have received an out of office message telling
To many aspiring writers, copywriting seems largely unappealing. The mere prospect of using your talent for some high-flying business conglomerate, downgrading your beautiful art into
Whether you’re a creative type or not, it’s important to keep the ideas factory you call your brain working at peak efficiency. One of the
My daughter plays sax in her school band. This year (in an act of madness), I volunteered for the role of band/parent coordinator. As well
Hey, writers, who’s your best friend? Hope you answered along the lines of your style manual, dictionary and style guide. A style manual and dictionary
Starting a business is exciting. And overwhelming. Clients are often supercharged when they call because they’ve finally hit upon an idea that makes their brain
This is a post about personality. The importance of creating a personality for your business and how important it is when it comes to making
I don’t know about you, but I know my Google Analytics are a gold mine of information but much to my shame, I don’t check
Head over to my free FB group: For The Love of Copy.
It’s where word nerds hang out talking about copywriting, marketing and being your own boss. There are tips, advice, training and GIFs. I’m all about the GIFs.
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