The pros, cons, challenges and practicalities of publishing your own business book. Today we’re chatting business books – and whether they can help boost your
Two things I ask clients to describe during our copywriting brief is the personality of their brand and the tone of voice for the copywriting
Boosting conversions in the copy you write. Today we’re excited to talk to conversion copywriter Joanna Wiebe. You may know of Joanna already. She is
This is a guest post by Patrick Foster, ‘the ecommerce guy’. Over to you Patrick! Bad ecommerce content stinks. And product pages usually get it the
Do you have to choose one over the other? Many copywriters – Kate and Belinda – are balancing their business and writing time with personal
The challenges and successes of my copywriting career. We thought you’d love to hear from a regular copywriter, not some high flying superstar with a
I open the doors of my Copywriting Master Class just twice a year… and the first launch for 2017 is coming up soon. It’s a writing
Are they really worth your time and investment? Today we’re talking about Freelancer job sites, which are good, which are bad and which are down
The most recent episode of my Hot Copy podcast is now live. Kate and I chatted to a chap called Sean D’Souza. You may know Sean from
Guarantees are a type of offer but they are also a powerful credibility booster. In fact, the word ‘guarantee’ is one of the strongest power words
Head over to my free FB group: For The Love of Copy.
It’s where word nerds hang out talking about copywriting, marketing and being your own boss. There are tips, advice, training and GIFs. I’m all about the GIFs.
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