One of the biggest questions copywriters ask me—especially when leads seem light on the ground—is, “Is all this lead gen work actually paying off or
Let’s talk about that first call with a prospective copywriting client—the one that can make you feel like you’re auditioning for the lead role in
I love me some rhyming copy. It’s not just playful; it’s a copywriting powerhouse of persuasion! One I absolutely cover in my Copywriting Inkubator. And no, I’m not
Sometimes, just when I think I’ve got this online business gig figured out, the digital landscape shifts beneath my feet again. New algorithms upend our
So you want to be a copywriter? Start a copywriting business and walk a new path to freelancing freedom; in control of your time and
“But you never told me to!” That’s what I hear from my kids a lot right now. Particularly my six-year-old. Both kids have a list
Everyone has an origin story. The story that explains how you got started on the path you’re walking now and why you started walking in
I love taking courses. I love learning more about my craft, about marketing and about running my business. I love masterminds and memberships too, and
I shared a post on Instagram this week and it was unexpectedly popular. Was it exceptional? No. Was it controversial? No. I laid down the
I went to Disney World in April. Just for the afternoon. It was part of an event called Eat Play Launch, hosted by Chrys Clay
Head over to my free FB group: For The Love of Copy.
It’s where word nerds hang out talking about copywriting, marketing and being your own boss. There are tips, advice, training and GIFs. I’m all about the GIFs.
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