“Never meet your heroes lest they disappoint you.” I mean, who hasn’t met someone they’ve admired only to be crushed when they turned out to
Sometimes working with a new copywriting client is like starting a new friendship. A friendship that could become so much more. When I hand over
When I first started out as a copywriter, I did everything I could to make a name for myself. There was a lot that I
You know the feeling you get when you’re standing on the edge of a precipice? It’s thrilling and terrifying. The pit of your stomach churns
If you’ve been following me or reading my stuff for any length of time you will have heard me reference productivity. I am always trying
That sweaty feeling of peeking into a room of strangers. Everyone is already chatting (because now, I’m late). Name tags are on and drinks are
When I was a kid, my mum made me write thank you letters to all the relatives who sent me birthday presents. I hated the
It was a dark and stormy night. Lightning flashed across the sky as I faced the task ahead. One of my chickens had been ill
When your clients go to the competitors, it’s your fault. That’s right. I first heard that statement in Scott Stratten’s Unmarketing podcast and it’s been
Testimonials let you show off your awesomeness in a way that hopefully persuades potential clients to book you in too. How? Because testimonials demonstrate that
Head over to my free FB group: For The Love of Copy.
It’s where word nerds hang out talking about copywriting, marketing and being your own boss. There are tips, advice, training and GIFs. I’m all about the GIFs.
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