I was chatting with my mum last weekend. We were into our usual round-up of kid updates from my end, gardening updates from her end
I took my kids ice skating this week. Not because they have secret dreams of being Jayne Torvill (yep, that’s the first ice skating reference
Handing over a copywriting proposal often comes with a trailer load of baggage. After spending way too long crunching the numbers, you’re plagued with uncertainty
7 secrets to reducing sticker shock and landing big paying clients. “I worry that clients will get sticker shock at my new price and say
Oh, the elation of a copywriting enquiry! Someone wants YOU to write their copy. Cue happy dancing all around your office (or kitchen). Then, they
Well, here we are. The last day of 2020. Tonight highlights the expectations of New Year’s Eve more than any other year. There’s so much
It’s a well-known marketing mantra: Only work with your ideal clients. The flip side of this is to say no to clients who aren’t right
Some four-letter words have a lot of power. Good and bad. Words like… Love. Hope. Hate. Help. Fuck. Can’t. But there is another four-letter word
This week, I want to share a recent interview by Yaro Starak, creator of the Entrepreneur’s Journey. Sometimes, the idea of becoming a freelance copywriter (or
I recently shared some tips on how to put together the figures for a copywriting quote. But what if I told you the price of
Head over to my free FB group: For The Love of Copy.
It’s where word nerds hang out talking about copywriting, marketing and being your own boss. There are tips, advice, training and GIFs. I’m all about the GIFs.
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