Fun fact: When your kid is in a school drama production, you discover a secret: every play is powered by an army of parent volunteers.
“It just has to look good from 30 feet away.” That’s what we kept muttering to ourselves, paintbrushes in hand, as we brought the Willy
Let’s talk about that first call with a prospective copywriting client—the one that can make you feel like you’re auditioning for the lead role in
Having transitioned from a full-time copywriter to a copy coach (clocking 13 years “in the biz”), I’ve guided hundreds of copywriters away from common pitfalls
Ever feel like Schrodinger’s copywriter? In a quantum flux between ‘next big thing’ and ‘epic fail’, all because you haven’t opened the box of taking
I’m in full-on myth-busting mode today, and let’s say the spice level is high. As a copywriter, you might have once held or still be
Have you thought you’d love to be part of a mastermind but pulled back because “you’re not ready”?
Here are 10 signs you are actually ready.
Everyone has an origin story. The story that explains how you got started on the path you’re walking now and why you started walking in
I’m writing this from my holiday, which, in an unexpected plot twist, has morphed into a frantic search for an orthodontist. Yep! Bear with me,
It’s summertime here in Cali and the kids have about 17 years of holidays. We hit the beach the other day and it turns out,
Head over to my free FB group: For The Love of Copy.
It’s where word nerds hang out talking about copywriting, marketing and being your own boss. There are tips, advice, training and GIFs. I’m all about the GIFs.
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