Before we get into how to write scannable content, I want to talk about behaviour… Your behaviour… Your customers’ behaviour… My behaviour. We used to sit down and read books in our downtime. Now we ‘consume content’ all the time. We’re constantly reading, listening, searching, subscribing, and sharing and we’re doing it in bed, on […]
Image optimisation: Do your images give good SEO?
When you look at a picture of a smiling baby/beautiful sunset/hot guy or girl, your brain and body get all twangy with emotional responses. Even if you won’t admit it. But Google can’t see those images. Noooo. Google just sees code, like the people outside the Matrix. You might think that using images across your […]
The call to action: Writing tips smart marketers know
Joanna Wiebe, conversion copy expert from Copy Hackers says, “Visitors who don’t click don’t convert.” Ain’t that the truth? You’ve probably heard the term ‘call to action’ (CTA) mentioned when smart marketers talk about effective marketing. A call to action is a suggested action that guides people towards an outcome. You may want to evoke […]
6 fixable mistakes that make your newsletter suck
Newsletters are a fantastic way to keep your business at the top of the mind of your prospects and customers. With so many businesses publishing blogs and newsletters, it can be tough to keep subscribers happy (and on your list). If your subscriber count has stagnated, you might be making one of these (very fixable) […]
Blog or email newsletter—Which is better for business?
The goal of content marketing is to keep in front of your audience, not in a pushy “here, here, come buy my stuff” kind of way; more of a “hey there, I just want to make your life a bit easier because I’m awesome” kind of way. But finding the time to write blogs, send […]