Most people go to a lot of effort to make their homepage a welcoming entrance for first-time visitors. And that’s a good thing! But in reality, many – if not most – of your first-time visitors will bypass your homepage and enter your website on an interior page via a link from another site or […]
Website copywriting tips: What to say on your homepage
First impressions count. Unless a business has advertising/marketing that points to other pages, most people will be “dropped off” at your website homepage. It’s a really important page. A website homepage should service visitors much like an excellent concierge. It’s there to let people know they’re at the right place, set the tone and guide […]
7 productivity tools my business can’t live without
If you’ve been following me or reading my stuff for any length of time you will have heard me reference productivity. I am always trying to get more done in less time and I loooooove me some productivity tools! This post is a snapshot of the suite of applications and tools that help me live […]
Is your creative well running dry? Proven tips to stimulate your creative self for better business
I don’t know about you, but I’m pooped. The year usually seems to race by, but right now, time is moving like molasses. I feel like I’ve been laying tracks (figurative business tracks, that is) as fast as I can, yet I’m always getting through my to-do list just ahead of my deadlines. My brain […]
How to write tweets that go viral! (well, almost viral)
In our eagerness to promote our businesses on Twitter, we sometimes forget what the “social” in social media actually means. If we want people to follow and pay attention to us, then we need to follow the same rules of social intercourse that apply in the real world. Making interesting, useful and relevant contributions to […]