Too many businesses tick social media off their marketing ‘to do’ list, setting up snazzy-looking profiles and auto-posting their latest blog post each week. But successful social media marketing is so much more than simply turning up and looking good. Social media marketing isn’t that different from going to a dinner party. Really. Tell me […]
Lies in copywriting: Hyperbole vs Realism
If I’ve been asked once, I’ve been asked a million times… how much should you inflate claims to draw people to your marketing? Okay. Maybe not a million times. More like 10 or 11. Okay. Twice. I’ve been asked twice. So how much should you inflate your marketing? Will exaggeration and hyperbole get the right […]
Pointing out typos: Your duty? Or not your job?
Ah, typos. I don’t know how you infect my writing. But you do. I’ve published several blog posts about proofreading. Like this 4-stage strategy to error-proof your copywriting, how to catch typos and the impact poor spelling is having on your business. If you look carefully, you’ll notice that I didn’t write any of them. […]
3 tragic email mistakes that are costing you business
How do you write your email marketing? Does it trip off your tongue (or fingers) so it’s conversational and fresh? Or do you slave over every word to maximise your potential for conversions? I think I do a mix of both – depending on the subject matter and my mood. Regardless of which approach you […]
Is poor spelling costing you business?
Spelling mistakes, typos or dodgy punctuation can be slightly funny at best. Think “Let’s eat Grandma” vs “Let’s eat, Grandma”. Although it’s doubtful that grandmas will find that even remotely funny. In business, though, there are plenty of reasons as to why spelling errors are not a laughing matter. Poor spelling on websites spooks customers […]