This week, I want to share a recent interview by Yaro Starak, creator of the Entrepreneur’s Journey. Sometimes, the idea of becoming a freelance copywriter (or any kind of freelancer for that matter) can feel like standing at the edge of the chasm in Indiana Jones, Raiders of the Lost Ark. You know the one where […]
Insider tricks: How to write copywriting proposals that explode your client list!
I recently shared some tips on how to put together the figures for a copywriting quote. But what if I told you the price of your copywriting service plays just a small part in whether or not a potential customer says yes? A teeny tiny part in fact. Surprised? I mean, surely the price is […]
Nail your social media in just 5 minutes a day. Seriously.
Too many businesses tick social media off their marketing ‘to do’ list, setting up snazzy-looking profiles and auto-posting their latest blog post each week. But successful social media marketing is so much more than simply turning up and looking good. Social media marketing isn’t that different from going to a dinner party. Really. Tell me […]
Lies in copywriting: Hyperbole vs Realism
If I’ve been asked once, I’ve been asked a million times… how much should you inflate claims to draw people to your marketing? Okay. Maybe not a million times. More like 10 or 11. Okay. Twice. I’ve been asked twice. So how much should you inflate your marketing? Will exaggeration and hyperbole get the right […]
Pointing out typos: Your duty? Or not your job?
Ah, typos. I don’t know how you infect my writing. But you do. I’ve published several blog posts about proofreading. Like this 4-stage strategy to error-proof your copywriting, how to catch typos and the impact poor spelling is having on your business. If you look carefully, you’ll notice that I didn’t write any of them. […]