I’m not talking the spider phobia thing or the slightly OCD anxiety I get when I see crooked pictures. I’m talking about my writing fears. Just because I write all the time, doesn’t mean I tackle the process with a Sean Connery swagger. As part of my series of posts that open up to you […]
Living as a freelancer: 5 mistakes to avoid if you want to get paid
When I first started out as a copywriter, I did everything I could to make a name for myself. There was a lot that I didn’t know and I didn’t fully understand the business side of freelancing – at first. It was tough to build a reputation as I also had to learn how to get […]
Want to boost your credibility? Get specific or get out.
Making vague promises in your copywriting is easy but they don’t do much for your credibility. In fact, watered down statements water down your reputation, as savvy shoppers are naturally suspicious at the lack of detail. “What are you hiding?” they ask. Being specific in your copywriting might mean that you don’t get to talk […]
5 no-fail tricks to writing customer-centric copy (that doesn’t miss its mark)
When you’re writing marketing collateral, from website copy to printed brochures, it’s pretty normal to start with what you know. You. But if you’re not careful, you’ll end up sounding like one of those annoying dinner party guests that just won’t shut up about themselves. You know the type! It’s all me me me ….. […]
3 little-known perils of using scarcity marketing
You’ve been thinking about making this purchase for a while now. It has been at the back of your mind and you’re almost ready to make a decision. You visit the website and see there are only TWO left! Or maybe, you see that countdown clock is tick, tick ticking. Your hypothalamic lights up and […]