You’ve been thinking about making this purchase for a while now. It has been at the back of your mind and you’re almost ready to make a decision. You visit the website and see there are only TWO left! Or maybe, you see that countdown clock is tick, tick ticking. Your hypothalamic lights up and […]
The thing about fear
You know the feeling you get when you’re standing on the edge of a precipice? It’s thrilling and terrifying. The pit of your stomach churns with excitement, and dread. Your heart beats faster and it feels like you’re going to be sick. It’s old-school FEAR and your body is working out whether it should fight, […]
7 easy fixes to reduce your website bounce rate
Most people go to a lot of effort to make their homepage a welcoming entrance for first-time visitors. And that’s a good thing! But in reality, many – if not most – of your first-time visitors will bypass your homepage and enter your website on an interior page via a link from another site or […]
Website copywriting tips: What to say on your homepage
First impressions count. Unless a business has advertising/marketing that points to other pages, most people will be “dropped off” at your website homepage. It’s a really important page. A website homepage should service visitors much like an excellent concierge. It’s there to let people know they’re at the right place, set the tone and guide […]
7 productivity tools my business can’t live without
If you’ve been following me or reading my stuff for any length of time you will have heard me reference productivity. I am always trying to get more done in less time and I loooooove me some productivity tools! This post is a snapshot of the suite of applications and tools that help me live […]