“Never meet your heroes lest they disappoint you.” I mean, who hasn’t met someone they’ve admired only to be crushed when they turned out to be a complete bell-end? You might think this post will be about a successful dickhead I met – but it’s quite the opposite. How do you see yourself? When I attended […]
Why a little rejection is good for the soul
Sometimes working with a new copywriting client is like starting a new friendship. A friendship that could become so much more. When I hand over the first draft of their copywriting, it can feel like I’m handing them my heart. It’s agony. Delicious, wonderful agony but agony none the less. Will they like it? Have […]
Tight copywriting: What is it and how can you get it?
If you want your copywriting to be just like you bought it from the shop, it needs to be tight. But what does ‘tight copywriting’ really mean? Imagine your copywriting as a wet towel. You have to wring out all the excess water before you can use it, and that’s what ‘tightening’ your copywriting is. […]
Email marketing: This copywriter’s playbook on getting emails noticed, read and actioned
I’ve been writing quite a few email marketing campaigns recently. Campaigns ranging from directly promoting services to reaching out for referral business. I thought it would be useful to share some of the copywriting techniques I apply to write successful email marketing – and by successful, I mean noticed, opened, read and responded to. These […]
My foolproof method for brainstorming blog ideas on boring topics
Let me guess. You’ve landed a client who’s hired you to write all their blog posts. Hurrah! Way to land the gig! We both know that freely sharing knowledge and experience in a helpful and transparent manner – on a blog – will attract paying customers to a business (including your copywriting business by the […]