Copywriting formulas and copywriting swipe files can seem like cheating at your craft until you sit down to use them. You see, swipe files and copywriting formulas give you a framework. Nothing more. They are the studwork behind the walls… but the studwork alone does not make a luxury villa. You must fill in the […]
The magic phrase that lets you say no to copywriting clients (without burning your reputation forever)
It’s a well-known marketing mantra: Only work with your ideal clients. The flip side of this is to say no to clients who aren’t right for you and your business. As a seasoned copywriter, I’ve got a checklist of warning signs that let me know when a potential customer and I aren’t right for each […]
The four-letter word that’s crushing your potential DEAD
Some four-letter words have a lot of power. Good and bad. Words like… Love. Hope. Hate. Help. Fuck. Can’t. But there is another four-letter word that can destabilise everything about a person. About you. This word is used in a lot of introductions at conferences and it utterly undermines the person. It eats at their […]
5 copywriting misconceptions that are flat out wrong (and how to correct them)
I don’t expect everyone to understand my career as a copywriter as intimately as I do. I honestly enjoy the chance to explain what I do. But there is a substantial grey area between people understanding that a copywriter can help and understanding the mechanics of how a copywriter can help. It in this grey area live misconceptions and misunderstandings. […]
Why your writer’s block isn’t real (and how to get unstuck)
You’ve read the headline and you’re shaking your head. You know writer’s block is real. You’ve experienced it, haven’t you? Staring at your page or your screen with your brain giving out nothing but static, as if it’s a detuned TV on full volume. Well, I’m here to tell you that those moments are not […]