We all have the same amount of time. No one has more minutes in the hour or hours in the day. It’s how we make use of our time that can determine whether we reach our goals… or just keep up with our daily to-do list. I have two small humans who occasionally require my […]
Hot Copy E66: NFP and charity copywriting with Andrea Rowe
Writing copy for charities and non-profits is something I’ve dabbled in. When I was first offered the work to write long, direct mail letters for the Australian Conservation Society, I panicked. I didn’t know anything about charity copywriting! How much should I charge? Should I do it pro bono? Was it really all that different […]
PASO: How one letter can make the most effective copywriting formula even better
Copywriting formulas and copywriting swipe files can seem like cheating at your craft until you sit down to use them. You see, swipe files and copywriting formulas give you a framework. Nothing more. They are the studwork behind the walls… but the studwork alone does not make a luxury villa. You must fill in the […]
Warning: These copywriting techniques will own your reader’s brain. Use with caution.
This is a guest post by Jamie Cassata, a direct response copywriter, consultant, and author. I’m a master’s-level philosopher who betrayed the “love of wisdom” for the love of cash. I said goodbye to my philosophy PhD scholarship and pursued direct response copywriting instead. As a philosopher, I was fascinated by the idea of free […]
Hot Copy E65: How to be a happy and motivated copywriter
Being a freelance copywriter is awesome. I love to write and I get to control my work. But that’s not the whole picture. Sometimes, I’ve written so much that I’m spent. I’m burned out and in a creative funk. Over the years I’ve tried to prevent that state of affairs. I actively work on my […]