Well, here we are. The last day of 2020. Tonight highlights the expectations of New Year’s Eve more than any other year. There’s so much hype and build up around New Year’s Eve and in reality, tomorrow’s going to be just the same as today. In fact, a big chunk of 2021 is going to […]
How to Write Engaging YouTube Video Scripts
Most people don’t know this, but in another timeline, YouTube may not have become the second largest search engine in the world. When they launched, they wanted to be a video-based dating site. You’d log on, watch videos from potentials, and pick one. Imagine that. As history goes, YouTube quickly realised its potential and became […]
The Roald Dahl guide to persuasive copywriting
I have just started reading Roald Dahl’s books. I don’t mean for the first time. But my daughter is upgrading her reading preferences from That’s Not My Duck to stories like The Giraffe and The Pelly and Me. Hurrah! I bought the entire Roald Dahl collection before she was born, and I’m excited that she’s […]
PASO: How one letter can make the most effective copywriting formula even better
Copywriting formulas and copywriting swipe files can seem like cheating at your craft until you sit down to use them. You see, swipe files and copywriting formulas give you a framework. Nothing more. They are the studwork behind the walls… but the studwork alone does not make a luxury villa. You must fill in the […]
The magic phrase that lets you say no to copywriting clients (without burning your reputation forever)
It’s a well-known marketing mantra: Only work with your ideal clients. The flip side of this is to say no to clients who aren’t right for you and your business. As a seasoned copywriter, I’ve got a checklist of warning signs that let me know when a potential customer and I aren’t right for each […]