I don’t expect everyone to understand my career as a copywriter as intimately as I do. I honestly enjoy the chance to explain what I do. But there is a substantial grey area between people understanding that a copywriter can help and understanding the mechanics of how a copywriter can help. It in this grey area live misconceptions and misunderstandings. […]
Why your writer’s block isn’t real (and how to get unstuck)
You’ve read the headline and you’re shaking your head. You know writer’s block is real. You’ve experienced it, haven’t you? Staring at your page or your screen with your brain giving out nothing but static, as if it’s a detuned TV on full volume. Well, I’m here to tell you that those moments are not […]
Changing your business (and life) doesn’t have be a leap of faith. A safety net can help!
This week, I want to share a recent interview by Yaro Starak, creator of the Entrepreneur’s Journey. Sometimes, the idea of becoming a freelance copywriter (or any kind of freelancer for that matter) can feel like standing at the edge of the chasm in Indiana Jones, Raiders of the Lost Ark. You know the one where […]
Insider tricks: How to write copywriting proposals that explode your client list!
I recently shared some tips on how to put together the figures for a copywriting quote. But what if I told you the price of your copywriting service plays just a small part in whether or not a potential customer says yes? A teeny tiny part in fact. Surprised? I mean, surely the price is […]
How to quote for copywriting: My experience is your shortcut!
Oh, the elation of a copywriting enquiry! Someone wants YOU to write their copy. Cue happy dancing all around your office (or kitchen). Then, they ask, how much will it cost? THUNK. You crash back to reality, and your stomach fills with stones. How much should you charge for copywriting? How long will the job […]