Content is the new online currency. Search engines reward brands that produce great content across a wide range of locations online. That’s what it takes
Whether you’re a creative type or not, it’s important to keep the ideas factory you call your brain working at peak efficiency. One of the
Let’s pretend it’s the summer of 2006. You’re the director of marketing for a boutique youth clothing line that targets high school and college students,
Whether it be Google Apps or BaseCamp or Evernote, the right IT tool, program or app can revolutionise the way you work, bringing in profits
Regardless of which stage your business is at, growth-wise; whether you are a promising start-up or respectful well-known corporation, boosting online exposure is a critical
A while ago I read a blog from a fellow copywriter – Kate Toon. She talked about going on a digital detox, ditching the digital
Head over to my free FB group: For The Love of Copy.
It’s where word nerds hang out talking about copywriting, marketing and being your own boss. There are tips, advice, training and GIFs. I’m all about the GIFs.
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