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A copy hacker’s website content map (to help customers find your GOLD)

Writing website copy is like writing a Choose Your Own Adventure story. You should presume readers won’t read your well-crafted messages exactly the way you

August 13, 2014 2 Comments

How SEO copywriting put this customer onto page 1 (in 3 days)

Google is getting smarter and smarter all the time. Recently, the almighty Google upgraded its search algorithm to understand the semantics of searches and return

July 30, 2014 5 Comments

Why i write copy a copywriter's perspective on life behind the keyboard.

Copywriting

Why I write – A copywriter’s perspective on life behind the keyboard

I thought it was time I introduced myself … Why did I become a professional copywriter? And why do I keep at it? I could

July 16, 2014 7 Comments

Sorry, Miss. I was sick. Can your business survive sudden illness?

This week’s blog post almost didn’t happen. I’ve been sick. Not hospital sick but definitely ‘call my mum’ sick. I shrug off most illnesses going

May 21, 2014 14 Comments

A blond woman in a pair of sunglasses posing on a white background.

Copywriting

Email marketing case study: Lessons of seduction

Social media might be sexy and fun but email marketing is one of the most effective tools to get people onto your website. What’s more,

January 15, 2014 13 Comments

Happy New Year. Let’s do this.

Hello there and happy new year to you! So, last night did you: A) Party hard and now you feel like something out of The

January 1, 2014 5 Comments

Okay, so none of those grabbed you, which is cool.

Maybe you prefer something a little more interactive?

Head over to my free FB group: For The Love of Copy.

It’s where word nerds hang out talking about copywriting, marketing and being your own boss. There are tips, advice, training and GIFs. I’m all about the GIFs.