Today we’re talking to Ryan Wallman Head of Copy at Wellmark, a Melbourne creative agency that specialising in niche industries and in particular healthcare and pharmaceutical
Copywriting isn’t a paint by numbers process. You can’t simply follow a formula and expect brilliant copywriting to follow. What copywriting formulas give you is
In the last Hot Copy podcast we shared some copywriting techniques to help your clients build trust and credibility with their audience. One of those
Recently I opened the doors of my Copywriting Master Class. The private coaching forum is already jumping with soon-to-be-copywriters, ready to include compelling, profitable copywriting as something they
Handing in my resignation, to become a copywriter, was glorious. Not because I ran through the office whooping and throwing papers, although that might have
Head over to my free FB group: For The Love of Copy.
It’s where word nerds hang out talking about copywriting, marketing and being your own boss. There are tips, advice, training and GIFs. I’m all about the GIFs.
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