Writing copy for charities and non-profits is something I’ve dabbled in. When I was first offered the work to write long, direct mail letters for
This is a guest post by Jamie Cassata, a direct response copywriter, consultant, and author. I’m a master’s-level philosopher who betrayed the “love of wisdom”
Being a freelance copywriter is awesome. I love to write and I get to control my work. But that’s not the whole picture. Sometimes, I’ve
Starting out as a freelancer or small business is a rush. A rush of enthusiasm… and uncertainty. You have your passion and your skill but what
The horror of the blank page. The overwhelming uncertainty you can face before you begin a copywriting project. You ask yourself, “Where do I begin?”
Using numbers in your copywriting is smart. Numbers give your readers’ brains a quick shortcut (as they are easier to scan). Think, 9 vs. nine
Head over to my free FB group: For The Love of Copy.
It’s where word nerds hang out talking about copywriting, marketing and being your own boss. There are tips, advice, training and GIFs. I’m all about the GIFs.
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