Always choose clarity over cleverness. It’s a copywriter’s mantra but many writers can’t wait to pop on their clever trousers, assuming that the more clever
10 dollar words are the fancy words that you think make you look smart. You hope that by including a longer, more complicated word than
One of the big rules of copywriting is to ditch complicated language. When you use simpler words, your copywriting becomes more readable and that increases
I love all things Japanese. You might call me a Japanophile. I have kimonos, art, books, statues, tattoos. Oh, the list goes on. I recently
If you’ve been a copywriter for a while, you may have received client feedback asking you to make the copywriting “punchier/snappier/more exciting”. If you’ve ever
As copywriters, we need to understand our readers. Or reader. Consensus is that we should always write to one person; and understand that one person
Head over to my free FB group: For The Love of Copy.
It’s where word nerds hang out talking about copywriting, marketing and being your own boss. There are tips, advice, training and GIFs. I’m all about the GIFs.
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