When your clients go to the competitors, it’s your fault. That’s right. I first heard that statement in Scott Stratten’s Unmarketing podcast and it’s been
Sometimes a blank page can be downright cruel. A flashing cursor staring back at you, mocking you with its readiness to execute your next brilliant
SEO copywriting can be a tricky line to walk. You want search engines to find your business so you need to use keywords and phrases
An introductory guide to the power of content marketing. We live in an age when internet scams are just part of “being online” and building
You have a nice looking website. You’ve got your Facebook, LinkedIn and Twitter account setup and you’re starting to gather a following. Your copywriting blog
Before we get into how to write scannable content, I want to talk about behaviour… Your behaviour… Your customers’ behaviour… My behaviour. We used to
Head over to my free FB group: For The Love of Copy.
It’s where word nerds hang out talking about copywriting, marketing and being your own boss. There are tips, advice, training and GIFs. I’m all about the GIFs.
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