You’ve got that sinking feeling in your gut. This project isn’t going well. Your client keeps changing their mind and you’re spending way more time
I love a good chat. On the phone, on Twitter, over a beer. Once I’m interested, I’ll talk your ear off. That’s the kind of
A big part of copywriting is finding the features and benefits that will resonate with your target audience. What do they really care about? Actually, it’s
It was a dark and stormy night. Lightning flashed across the sky as I faced the task ahead. One of my chickens had been ill
When your clients go to the competitors, it’s your fault. That’s right. I first heard that statement in Scott Stratten’s Unmarketing podcast and it’s been
Sometimes a blank page can be downright cruel. A flashing cursor staring back at you, mocking you with its readiness to execute your next brilliant
Head over to my free FB group: For The Love of Copy.
It’s where word nerds hang out talking about copywriting, marketing and being your own boss. There are tips, advice, training and GIFs. I’m all about the GIFs.
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