Although I fully expect you to disagree with me right now (it’s ok, you can apologise later), I’m going to go ahead and put it
“I have a dream,” intoned Martin Luther King. “I have a dream that one day this nation will rise up and live out the true
To many aspiring writers, copywriting seems largely unappealing. The mere prospect of using your talent for some high-flying business conglomerate, downgrading your beautiful art into
Scammers and tricksters. They are all around us. If you run, manage or own a website, surely by now you’ve come across SEO businesses pushing
Content is the new online currency. Search engines reward brands that produce great content across a wide range of locations online. That’s what it takes
Let’s pretend it’s the summer of 2006. You’re the director of marketing for a boutique youth clothing line that targets high school and college students,
Whether it be Google Apps or BaseCamp or Evernote, the right IT tool, program or app can revolutionise the way you work, bringing in profits
Regardless of which stage your business is at, growth-wise; whether you are a promising start-up or respectful well-known corporation, boosting online exposure is a critical
My daughter plays sax in her school band. This year (in an act of madness), I volunteered for the role of band/parent coordinator. As well
Hey, writers, who’s your best friend? Hope you answered along the lines of your style manual, dictionary and style guide. A style manual and dictionary
Head over to my free FB group: For The Love of Copy.
It’s where word nerds hang out talking about copywriting, marketing and being your own boss. There are tips, advice, training and GIFs. I’m all about the GIFs.
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