Before we get into how to write scannable content, I want to talk about behaviour… Your behaviour… Your customers’ behaviour… My behaviour. We used to
When you look at a picture of a smiling baby/beautiful sunset/hot guy or girl, your brain and body get all twangy with emotional responses. Even
Joanna Wiebe, conversion copy expert from Copy Hackers says, “Visitors who don’t click don’t convert.” Ain’t that the truth? You’ve probably heard the term ‘call
Newsletters are a fantastic way to keep your business at the top of the mind of your prospects and customers. With so many businesses publishing
The goal of content marketing is to keep in front of your audience, not in a pushy “here, here, come buy my stuff” kind of
When you provide your details for a newsletter, blog or competition you are opening your inbox to email promotion. That’s a given. You may have
How long should my copywriting be? Is long copy better than short copy? Have you seen my glasses? These are questions I’m asked quite often
Testimonials let you show off your awesomeness in a way that hopefully persuades potential clients to book you in too. How? Because testimonials demonstrate that
Search engines are smart but you still need to think about SEO if you want to rank highly. Sorry. And if you are writing your
Procrastination is the curse of anyone tracking billable hours. When we procrastinate, we exchange high value tasks for (easier) low value tasks and while this
Head over to my free FB group: For The Love of Copy.
It’s where word nerds hang out talking about copywriting, marketing and being your own boss. There are tips, advice, training and GIFs. I’m all about the GIFs.
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