I don’t know about you, but I’m pooped. The year usually seems to race by, but right now, time is moving like molasses. I feel
That sweaty feeling of peeking into a room of strangers. Everyone is already chatting (because now, I’m late). Name tags are on and drinks are
When I was a kid, my mum made me write thank you letters to all the relatives who sent me birthday presents. I hated the
You’ve got that sinking feeling in your gut. This project isn’t going well. Your client keeps changing their mind and you’re spending way more time
I love a good chat. On the phone, on Twitter, over a beer. Once I’m interested, I’ll talk your ear off. That’s the kind of
A big part of copywriting is finding the features and benefits that will resonate with your target audience. What do they really care about? Actually, it’s
It was a dark and stormy night. Lightning flashed across the sky as I faced the task ahead. One of my chickens had been ill
When your clients go to the competitors, it’s your fault. That’s right. I first heard that statement in Scott Stratten’s Unmarketing podcast and it’s been
Sometimes a blank page can be downright cruel. A flashing cursor staring back at you, mocking you with its readiness to execute your next brilliant
SEO copywriting can be a tricky line to walk. You want search engines to find your business so you need to use keywords and phrases
Head over to my free FB group: For The Love of Copy.
It’s where word nerds hang out talking about copywriting, marketing and being your own boss. There are tips, advice, training and GIFs. I’m all about the GIFs.
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