When you’re writing marketing collateral, from website copy to printed brochures, it’s pretty normal to start with what you know. You. But if you’re not
You know the feeling you get when you’re standing on the edge of a precipice? It’s thrilling and terrifying. The pit of your stomach churns
First impressions count. Unless a business has advertising/marketing that points to other pages, most people will be “dropped off” at your website homepage. It’s a
If you’ve been following me or reading my stuff for any length of time you will have heard me reference productivity. I am always trying
I don’t know about you, but I’m pooped. The year usually seems to race by, but right now, time is moving like molasses. I feel
That sweaty feeling of peeking into a room of strangers. Everyone is already chatting (because now, I’m late). Name tags are on and drinks are
When I was a kid, my mum made me write thank you letters to all the relatives who sent me birthday presents. I hated the
You’ve got that sinking feeling in your gut. This project isn’t going well. Your client keeps changing their mind and you’re spending way more time
I love a good chat. On the phone, on Twitter, over a beer. Once I’m interested, I’ll talk your ear off. That’s the kind of
A big part of copywriting is finding the features and benefits that will resonate with your target audience. What do they really care about? Actually, it’s
Head over to my free FB group: For The Love of Copy.
It’s where word nerds hang out talking about copywriting, marketing and being your own boss. There are tips, advice, training and GIFs. I’m all about the GIFs.
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