I’m not one for lots of woo-woo. I don’t believe the universe delivers. I don’t think things happen for a reason. I make things happen…
“Never meet your heroes lest they disappoint you.” I mean, who hasn’t met someone they’ve admired only to be crushed when they turned out to
Sometimes working with a new copywriting client is like starting a new friendship. A friendship that could become so much more. When I hand over
If you want your copywriting to be just like you bought it from the shop, it needs to be tight. But what does ‘tight copywriting’
I’ve been writing quite a few email marketing campaigns recently. Campaigns ranging from directly promoting services to reaching out for referral business. I thought it
Let me guess. You’ve landed a client who’s hired you to write all their blog posts. Hurrah! Way to land the gig! We both know
I’m not talking the spider phobia thing or the slightly OCD anxiety I get when I see crooked pictures. I’m talking about my writing fears.
Making vague promises in your copywriting is easy but they don’t do much for your credibility. In fact, watered down statements water down your reputation,
When you’re writing marketing collateral, from website copy to printed brochures, it’s pretty normal to start with what you know. You. But if you’re not
You know the feeling you get when you’re standing on the edge of a precipice? It’s thrilling and terrifying. The pit of your stomach churns
Head over to my free FB group: For The Love of Copy.
It’s where word nerds hang out talking about copywriting, marketing and being your own boss. There are tips, advice, training and GIFs. I’m all about the GIFs.
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