Too many businesses tick social media off their marketing ‘to do’ list, setting up snazzy-looking profiles and auto-posting their latest blog post each week. But
If I’ve been asked once, I’ve been asked a million times… how much should you inflate claims to draw people to your marketing? Okay. Maybe
Ah, typos. I don’t know how you infect my writing. But you do. I’ve published several blog posts about proofreading. Like this 4-stage strategy to
How do you write your email marketing? Does it trip off your tongue (or fingers) so it’s conversational and fresh? Or do you slave over
These aren’t just productivity apps. These apps are making me smarter, more organised and a bit groovier. OK, I can’t really back that last one
“You’re so lucky!” Three words that seem so harmless. They’re often said with heartfelt goodwill, but those three words make my blood boil! Truth be
I’m not one for lots of woo-woo. I don’t believe the universe delivers. I don’t think things happen for a reason. I make things happen…
“Never meet your heroes lest they disappoint you.” I mean, who hasn’t met someone they’ve admired only to be crushed when they turned out to
Sometimes working with a new copywriting client is like starting a new friendship. A friendship that could become so much more. When I hand over
If you want your copywriting to be just like you bought it from the shop, it needs to be tight. But what does ‘tight copywriting’
Head over to my free FB group: For The Love of Copy.
It’s where word nerds hang out talking about copywriting, marketing and being your own boss. There are tips, advice, training and GIFs. I’m all about the GIFs.
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