I love the beginning of things. The butterflies of excitement for what might be. Embarking on a road trip (before everyone descends into insanity). Getting
🎶 Tis the season of the planner falalalalaaaaa lalalala 🎶 Yes. I am going to talk about planning but I’m not talking about hitting revenue goals. So we
I’m often asked about copy decks. What are they? What does one even look like? I’m often asked about copy decks. What are they? What
Oh, the elation of a copywriting enquiry! Someone wants YOU to write their copy. Cue happy dancing all around your office (or kitchen). Then, they
Well, here we are. The last day of 2020. Tonight highlights the expectations of New Year’s Eve more than any other year. There’s so much
Most people don’t know this, but in another timeline, YouTube may not have become the second largest search engine in the world. When they launched,
I have just started reading Roald Dahl’s books. I don’t mean for the first time. But my daughter is upgrading her reading preferences from That’s
Copywriting formulas and copywriting swipe files can seem like cheating at your craft until you sit down to use them. You see, swipe files and
It’s a well-known marketing mantra: Only work with your ideal clients. The flip side of this is to say no to clients who aren’t right
Some four-letter words have a lot of power. Good and bad. Words like… Love. Hope. Hate. Help. Fuck. Can’t. But there is another four-letter word
Head over to my free FB group: For The Love of Copy.
It’s where word nerds hang out talking about copywriting, marketing and being your own boss. There are tips, advice, training and GIFs. I’m all about the GIFs.
Oh! You’re at the bottom of the page!
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