Every now and then I’m transported back in time, to high school, trying desperately to impress the cool kids. I was not a cool kid.
It’s Friday. The weekend forecast is for sunshine, and I’m reflecting on my launch of The Copywriting Inkubator (my 12-week program for new copywriters). I’m
Some people leap from full-time work into freelancing without a safety net in place. They use the fear terror of spectacular failure to force them
Have you ever read your copy so many times that you no longer take in the words? That’s the purgatory copywriters often get trapped in,
During the recent launch of Confident Copywriting, I was asked if the group would help them become a great copywriter. And it got me thinking.
I was chatting with my mum last weekend. We were into our usual round-up of kid updates from my end, gardening updates from her end
I took my kids ice skating this week. Not because they have secret dreams of being Jayne Torvill (yep, that’s the first ice skating reference
Handing over a copywriting proposal often comes with a trailer load of baggage. After spending way too long crunching the numbers, you’re plagued with uncertainty
I used to think that to be a Writer you needed to have obvious talent. A talent that was part of your genetics, built-in from
7 secrets to reducing sticker shock and landing big paying clients. “I worry that clients will get sticker shock at my new price and say
Head over to my free FB group: For The Love of Copy.
It’s where word nerds hang out talking about copywriting, marketing and being your own boss. There are tips, advice, training and GIFs. I’m all about the GIFs.
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