A good headline is one of the bookends of any marketing copy. The other is the call to action. Without these two items, your reader
We’d all love our product or service to appeal to everyone but you’re living in a fool’s paradise if you think that’s possible, or that
As copywriters, our reputation can rest on our understanding of language. On which turn of phrase will get a response from the reader but at
I recently got together with some Twitter buddies for a good, old-fashioned tweetup in Melbourne. I was very enthusiastic because this tweetup also involved one
A little while ago I delved into making your copywriting more exciting. Today, I want to step sideways and look at making your copywriting more readable. After
It’s common knowledge that a good website is the cornerstone of any online marketing strategy (It is. Isn’t it?). That means that there
Testimonials let you show off the good side of your business. I’ve never seen an iffy testimonial published and I expect you haven’t either and
This blog post originally appeared (in full) as a guest blog post on Firepole Marketing. When you start your own business you have to be
Has your website got a marketing video yet? Do you welcome your visitors with a visual summary of who are and what you offer them,
Twitter has been around since 2006 and the language of tweeting and hashtags have pervaded the social norms. I will put my hand up and
Head over to my free FB group: For The Love of Copy.
It’s where word nerds hang out talking about copywriting, marketing and being your own boss. There are tips, advice, training and GIFs. I’m all about the GIFs.
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