A press release (news release, media release or press statement) has traditionally been used to get your mug in the news. Actually getting on the
It’s getting to the end of the year and the sound of Christmas jingles is drawing ever closer. As business owners, our brains are starting
The Problogger Training Day exploded in Melbourne, Australia and I was one of the lucky bloggers who secured a ticket. While I heard quite a few
The Problogger Training Day 2011 is not far away and over 300 bloggers and business owners will converge upon Melbourne to learn from the experts. There are
One of the most effective ways to gain new customers is to give your product away. For free. Now while that might seem counter-intuitive, giving
A good headline is one of the bookends of any marketing copy. The other is the call to action. Without these two items, your reader
We’d all love our product or service to appeal to everyone but you’re living in a fool’s paradise if you think that’s possible, or that
As copywriters, our reputation can rest on our understanding of language. On which turn of phrase will get a response from the reader but at
I recently got together with some Twitter buddies for a good, old-fashioned tweetup in Melbourne. I was very enthusiastic because this tweetup also involved one
A little while ago I delved into making your copywriting more exciting. Today, I want to step sideways and look at making your copywriting more readable. After
Head over to my free FB group: For The Love of Copy.
It’s where word nerds hang out talking about copywriting, marketing and being your own boss. There are tips, advice, training and GIFs. I’m all about the GIFs.
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