Have you ever wondered how professional copywriters make writing look so easy? I can tell you that copywriting isn’t easy but when you know the techniques
As I prepare to open the doors of my Copywriting Master Class, it’s been fantastic to hear how existing students have found it as a copywriting course.
Christmas can be hec-tic. Getting all your work finalised. Buying and wrapping presents, writing and sending Christmas cards, planning and cooking meals, cleaning up,
In my last blog post, I revealed the raw writing talent behind awesome copywriters is a sham. Were you surprised? You probably suspected that rather
Some copywriters might have you believe that we hit the big time thanks to raw writing talent. I’m here to reveal that’s a big
Writing website copy is like writing a Choose Your Own Adventure story. You should presume readers won’t read your well-crafted messages exactly the way you
Google is getting smarter and smarter all the time. Recently, the almighty Google upgraded its search algorithm to understand the semantics of searches and return
I thought it was time I introduced myself … Why did I become a professional copywriter? And why do I keep at it? I could
This week’s blog post almost didn’t happen. I’ve been sick. Not hospital sick but definitely ‘call my mum’ sick. I shrug off most illnesses going
Social media might be sexy and fun but email marketing is one of the most effective tools to get people onto your website. What’s more,
Head over to my free FB group: For The Love of Copy.
It’s where word nerds hang out talking about copywriting, marketing and being your own boss. There are tips, advice, training and GIFs. I’m all about the GIFs.
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