In my last blog post, I revealed the raw writing talent behind awesome copywriters is a sham. Were you surprised? You probably suspected that rather
Some copywriters might have you believe that we hit the big time thanks to raw writing talent. I’m here to reveal that’s a big
Writing website copy is like writing a Choose Your Own Adventure story. You should presume readers won’t read your well-crafted messages exactly the way you
Google is getting smarter and smarter all the time. Recently, the almighty Google upgraded its search algorithm to understand the semantics of searches and return
I thought it was time I introduced myself … Why did I become a professional copywriter? And why do I keep at it? I could
This week’s blog post almost didn’t happen. I’ve been sick. Not hospital sick but definitely ‘call my mum’ sick. I shrug off most illnesses going
Social media might be sexy and fun but email marketing is one of the most effective tools to get people onto your website. What’s more,
Hello there and happy new year to you! So, last night did you: A) Party hard and now you feel like something out of The
By now you’ve probably opened all your pressies, drunk too much breakfast champagne and are on the prowl for some lunch. Right? I’m a HUGE
I’ve never really taken much interest in Thanksgiving but this year, I was actually in America-land and it’s a bit of a big deal! Just
Head over to my free FB group: For The Love of Copy.
It’s where word nerds hang out talking about copywriting, marketing and being your own boss. There are tips, advice, training and GIFs. I’m all about the GIFs.
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