Guarantees are a type of offer but they are also a powerful credibility booster. In fact, the word ‘guarantee’ is one of the strongest power words
Our copywriting goals and themes for the year ahead Today we’re talking about resolutions. The New Year’s Eve hangover has well and truly passed, the
This is a short post. A short post to wish you and yours a very Merry Christmas (or Happy Holidays if you prefer) and to
Today we’re talking to Cathy Topping, a website and graphic designer now helping entrepreneurs and small business owners to build and market their own websites.
You have a nice looking website outlining your copywriting services. You’ve got your Facebook, LinkedIn and Twitter profiles setup and you’re curating great content from
In this week’s pod we’re talking about our favourite podcasts and how they help us become better writers, better business people and better humans. We
Every now and then we host a very special Hot Copy episode and invite our listeners to send us their questions. This is one of
In this week’s episode we’re talking about subcontracting. This is when a copywriter or agency uses someone else to write the copy. Generally they pass
Email marketing has been the popular guest at the online marketing party for a long time now. Regardless of what people say, email is definitely
This week we’re stepping back in time to revisit one of our all time favourite pods – and by the look of the stats one of
Head over to my free FB group: For The Love of Copy.
It’s where word nerds hang out talking about copywriting, marketing and being your own boss. There are tips, advice, training and GIFs. I’m all about the GIFs.
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