How long should my copywriting be? Is long copy better than short copy? Have you seen my glasses? These are questions I’m asked quite often
Testimonials let you show off your awesomeness in a way that hopefully persuades potential clients to book you in too. How? Because testimonials demonstrate that
Search engines are smart but you still need to think about SEO if you want to rank highly. Sorry. And if you are writing your
Procrastination is the curse of anyone tracking billable hours. When we procrastinate, we exchange high value tasks for (easier) low value tasks and while this
Okay. Obviously, I don’t mean that you need a little about ME on your website (although that would be nice wouldn’t it?). When I say About
Always choose clarity over cleverness. It’s a copywriter’s mantra but many writers can’t wait to pop on their clever trousers, assuming that the more clever
10 dollar words are the fancy words that you think make you look smart. You hope that by including a longer, more complicated word than
One of the big rules of copywriting is to ditch complicated language. When you use simpler words, your copywriting becomes more readable and that increases
I love all things Japanese. You might call me a Japanophile. I have kimonos, art, books, statues, tattoos. Oh, the list goes on. I recently
If you’ve been a copywriter for a while, you may have received client feedback asking you to make the copywriting “punchier/snappier/more exciting”. If you’ve ever
Head over to my free FB group: For The Love of Copy.
It’s where word nerds hang out talking about copywriting, marketing and being your own boss. There are tips, advice, training and GIFs. I’m all about the GIFs.
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